Senior CRM Manager

1 month ago

dubai, United Arab Emirates Property Finder Group Full time
Property Finder is the leading property portal in the Middle East, North Africa and Turkey (MENAT) region. The platform offers a host of products and services tailored to make the home search process transparent for millions who visit the portal while creating value for the partners who advertise on the platform.Over the years, we've expanded our operations to Qatar, Bahrain, Saudi Arabia, Turkey, and Egypt, solidifying our position as a regional powerhouse in the proptech space. With over 500+ dedicated people in 6 regional offices, we facilitate more than 14 million monthly visits across our platforms. We have become the go-to destination for consumers in search of their next home.Property Finder was created with the vision of providing a seamless experience to people in their real estate journey. Over the last decade, the platform has evolved as a go-to marketplace for real estate brokerages, developers, and house hunters to make informed decisions on all things real estate. Company ProfileProperty Finder is the leading digital real estate platform in the Middle East and North Africa. A UAE-born startup, Property Finder expanded its operations to Qatar, Bahrain, Saudi Arabia, and Egypt over the years. Recently, it acquired a significant stake in Zingat in Turkey.The company is one of the largest technology start-ups in the region and is on a journey to becoming a Unicorn. We are aspiring to create a lighthouse technology company that will have a lasting impact on the entire tech ecosystem in our geography.We encourage our people to move fast and be bold, and we offer them countless ways to make an impact in a fast-growing organization. Our goal is to ensure that our people find their time at Property Finder a rewarding investment, where the company’s growth also means personal growth.Property Finder generates most of its revenues through B2B sales of subscriptions, building on a resilient model of recurrent revenues. Core SolutionsProperty Finder offers a host of solutions for the customers and end users:At our core, we offer the most comprehensive real estate listing database to people in the region and aspire to improve everyone’s property journey with technology.We then match property seekers with real estate professionals (our clients), effectively operating a marketplace that adds value to both sides of the journey. We also offer value-added products to our clients, such as a real estate CRM platform.Thanks to our wide market coverage and leading position, Property Finder has the best real estate data in the region. This data is opening new avenues for the company now; for example, we are publishing Dubai's official Real Estate index (Mo’Asher), in partnership with the government.We have many exciting growth avenues ahead of us. The next few years will definitely be an exciting rocketship journey for us at Property Finder.The PositionPosition Title{Senior CRM Manager)Reports To{Head of Digital Marketing)Position SummaryProperty Finder seeks an experienced Senior CRM Manager to lead our customer relationship management initiatives across B2B and B2C segments. This role requires a strategic thinker who can leverage CRM tools and channels to enhance our customer engagement strategies, improve consumer retention, and ultimately drive business growth. The ideal candidate will have a proven track record in managing and optimizing CRM platforms, particularly Braze, and will be instrumental in shaping our customer relationship strategies. Key ResponsibilitiesDesign and implement innovative CRM strategies aligning with business objectives, enhancing engagement, and optimizing lifecycle management for B2B and B2C audiences. Oversee the management and operational performance of the CRM platform, ensuring effective campaign management, data integration, and utilization of analytics for strategic insights. Collaborate with cross-functional teams, including marketing, business analytics, and product, to integrate CRM strategies with broader company objectives.Ensure compliance with data privacy regulations and best practices in all CRM activities.Develop segmented marketing strategies to address different customer demographics and verticals, utilizing a deep understanding of customer behavior to deliver personalized experiences. Implement campaigns working closely with the content team and product teams to ensure a consistent customer experience. Take a data-driven approach to campaign performance, including continuous experimentation and analyzing consumer data and campaign performance to optimize future CRM initiatives. Report regularly on CRM channel updates and insights, using data to drive decisions and adapt strategies to market trends and company goals. The PersonDesired QualificationsBachelor’s degree in Marketing, Business Administration, or related field. A minimum of 7 years of experience in CRM, with proven expertise in managing CRM platforms and Customer Data Platforms such as Braze. Demonstrated ability to develop and implement successful CRM strategies in B2B and B2C settings. Strong analytical skills, with the capability to interpret extensive data and make actionable recommendations. Exceptional communication and stakeholder management skills, capable of effectively collaborating and influencing across various levels of the organization.Property Finder PrinciplesMove fast and make thingsData beats opinionsDon’t confuse motion with progressFailure is success if we learn from itPeople over pixelsOur promise to talentWe encourage our people, to move fast, to be bold and offer them countless ways to make an impact in a fast-growing and talent-centric organisation. Our goal is to ensure that our people find their time at Property Finder a rewarding experience where the company’s growth also means personal growth.Overall it is a place for you to be your best self.
Do you have proven experience in developing and executing successful CRM strategies?
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Please enter your years of experience in CRM.
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Do you have previous experience in managing CRM platforms and Customer Data Platforms such as Braze?
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