Performance Marketing Specialist
6 days ago
Job description
Join the world of luxury real estate with Casa Vista Development, a premier Dubai-based developer redefining waterfront elegance and modern living.We're looking for a Performance Marketing Specialist who is data-driven, analytical, and highly skilled in digital acquisition, someone who can scale high-quality lead generation and deliver strong performance across all major digital platforms.
Reports to: Marketing Manager
Immediate joiners will be given priority
Key Responsibilities
- Develop and execute performance-driven digital marketing campaigns across PPC, SEO, SEM, social media, email, and programmatic channels ·
- Manage ads on Meta, Google, TikTok, Snapchat, LinkedIn, YouTube, and other relevant platforms · Create media plans with clear budgets, KPIs, and timelines for project launches ·
- Monitor campaign performance daily and optimise to improve CPL, CTR, lead quality, and ROI ·
- Build and manage automation workflows using Zapier, , or n8n · Integrate campaigns with CRM systems such as Bitrix24 or Salesforce to ensure smooth lead flow ·
- Track lead data accuracy and ensure proper attribution for reporting · Prepare weekly and monthly performance reports highlighting insights and opportunities ·
- Conduct competitor analysis and research new digital trends, tools, and technologies · Work with creative, content, and video teams to develop high-impact digital assets ·
- Ensure tracking, pixels, UTM parameters, and event setups are correctly implemented across all campaigns · Support performance strategies for events, expos, and offline-to-online initiatives
Skills & Expertise
- Strong understanding of digital channels including PPC, SEO, SEM, Social Media, and Email Marketing ·
- Hands-on experience with Meta Ads Manager and Google Ads · Proficiency in Google Analytics, Tag Manager, Search Console, and Looker Studio
- Familiarity with marketing automation tools ( Zapier, , n8n) · Experience with CRM platforms such as Salesforce, Bitrix24, or HubSpot ·
- Strong analytical and optimisation skills with a data-driven mindset · Ability to manage budgets and maximise campaign performance ·
- Excellent communication and reporting skills · Knowledge of real estate or lead generation advertising — an advantage
Experience
- 1- 3 years of experience in performance marketing or lead generation ·
- Proven track record of managing paid campaigns with measurable results ·
- Prior experience in real estate, property development, or high-ticket industries preferred ·
- Experience managing multi-channel media plans and digital budgets ·
- Understanding of UAE digital trends, market behaviour, and audience targeting.
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