Performance Marketing Specialist

6 days ago


Dubai, Dubai, United Arab Emirates Casa Vista Development Full time

Job description

Join the world of luxury real estate with Casa Vista Development, a premier Dubai-based developer redefining waterfront elegance and modern living.We're looking for a Performance Marketing Specialist who is data-driven, analytical, and highly skilled in digital acquisition, someone who can scale high-quality lead generation and deliver strong performance across all major digital platforms.

Reports to: Marketing Manager

Immediate joiners will be given priority

Key Responsibilities

  • Develop and execute performance-driven digital marketing campaigns across PPC, SEO, SEM, social media, email, and programmatic channels ·
  • Manage ads on Meta, Google, TikTok, Snapchat, LinkedIn, YouTube, and other relevant platforms · Create media plans with clear budgets, KPIs, and timelines for project launches ·
  • Monitor campaign performance daily and optimise to improve CPL, CTR, lead quality, and ROI ·
  • Build and manage automation workflows using Zapier, , or n8n · Integrate campaigns with CRM systems such as Bitrix24 or Salesforce to ensure smooth lead flow ·
  • Track lead data accuracy and ensure proper attribution for reporting · Prepare weekly and monthly performance reports highlighting insights and opportunities ·
  • Conduct competitor analysis and research new digital trends, tools, and technologies · Work with creative, content, and video teams to develop high-impact digital assets ·
  • Ensure tracking, pixels, UTM parameters, and event setups are correctly implemented across all campaigns · Support performance strategies for events, expos, and offline-to-online initiatives

Skills & Expertise

  • Strong understanding of digital channels including PPC, SEO, SEM, Social Media, and Email Marketing ·
  • Hands-on experience with Meta Ads Manager and Google Ads · Proficiency in Google Analytics, Tag Manager, Search Console, and Looker Studio
  • Familiarity with marketing automation tools ( Zapier, , n8n) · Experience with CRM platforms such as Salesforce, Bitrix24, or HubSpot ·
  • Strong analytical and optimisation skills with a data-driven mindset · Ability to manage budgets and maximise campaign performance ·
  • Excellent communication and reporting skills · Knowledge of real estate or lead generation advertising — an advantage

Experience

  • 1- 3 years of experience in performance marketing or lead generation ·
  • Proven track record of managing paid campaigns with measurable results ·
  • Prior experience in real estate, property development, or high-ticket industries preferred ·
  • Experience managing multi-channel media plans and digital budgets ·
  • Understanding of UAE digital trends, market behaviour, and audience targeting.


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