Performance Marketing Specialist
2 weeks ago
The Performance Specialist owns the end-to-end growth loop — from traffic acquisition to conversion, attribution, and ROI — across paid media, AI agents, and CRM. This role ensures every dirham spent produces measurable business return.
Key Responsibilities:
Paid Media
Manage Meta Ads, Google Ads, and other paid channels.
Build and optimize funnels for local and international markets.
Control budgets, CPL, CPA, and ROAS.
Tracking & Attribution
• Implement and monitor:
o Meta CAPI
o Google Enhanced Conversions
o CRM-based offline conversions
• Ensure correct attribution between ads → leads → qualified → booked → closed.
Funnel Optimization
• Analyze lead quality, agent performance, AI performance, and conversion leaks.
• Improve landing pages, forms, targeting, creatives, and scripts.
Reporting
• Build weekly/monthly dashboards on spend, CPL, quality, ROI, and revenue.
• Provide actionable insights, not just reports.
Requirements
3+ years in performance marketing or growth roles.
• Hands-on experience with:
o Meta Ads
o Google Ads
o Analytics, attribution, and tracking
• Strong data analysis and funnel optimization mindset.
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