Cluster Senior Sales Manager

Company Description

Owned and managed by Abu Dhabi National Hotels (ADNH), the Abu Dhabi Cluster brings together a prestigious collection of four renowned properties, each delivering outstanding hospitality and service excellence. Strategically located in prime destinations across the capital and Al Ain. The portfolio includes Sheraton Abu Dhabi Hotel & Resort, Radisson Blu Hotel & Resort Abu Dhabi Corniche, Le Méridien Abu Dhabi Resort and Radisson Blu Hotel & Resort Al Ain. Together, these landmark hotels embody a blend of heritage, modern elegance, and resort-style experiences, offering exceptional stays for both business and leisure travelers seeking the best of Abu Dhabi

Role Description

The Cluster Senior Sales Manager – Groups is responsible for proactively sourcing, managing, and converting group sales opportunities across all hotels within the cluster. The role focuses on developing and maintaining long-term customer relationships, ensuring seamless handover of business for flawless event execution, and consistently achieving both personal and departmental sales objectives. In particular, you will be accountable for the following responsibilities, which must be completed to the utmost standards:

Sales & Business Development

• Proactively solicit, identify, and secure new group and MICE business to maximize room and event revenue across the cluster.
• Build and maintain strategic partnerships with DMCs, corporate clients, event management companies, and travel agents.
• Represent the hotels at trade exhibitions, networking functions, sales calls, FAM trips, and client entertainment events.
• Collaborate with on-property and off-property sales teams to ensure cohesive and complementary sales strategies.
• Provide accurate and timely handover of confirmed business to the Event Planning or Operations teams, ensuring smooth service delivery.
• Contribute to the development and execution of cluster sales strategies to achieve revenue and market share goals.

Relationship Management

• Foster and strengthen relationships with existing and new corporate and event clients to drive repeat and referral business.
• Develop a strong understanding of clients' business needs, event preferences, and long-term goals to deliver customized solutions.
• Engage with internal departments, cluster leadership, and external stakeholders to expand the customer base and maintain competitive positioning.
• Support the company's relationship and loyalty strategy, ensuring consistent brand representation and service excellence.

Sales Operations & Execution

• Participate in joint client meetings and site inspections with the sales and events teams to convert leads into confirmed business.
• Oversee the entire sales process, from lead generation and proposal development to contracting and follow-up.
• Ensure adherence to company policies, confidentiality standards, and data protection regulations in all dealings.
• Coordinate with revenue and operations teams to optimize yield, inventory, and pricing for groups business.
• Monitor event conversions and ensure efficient communication between sales, reservations, and operations teams.

Market Intelligence & Revenue Optimization

• Analyze local and international market trends, competitor activity, and economic conditions to identify business opportunities.
• Leverage insights on customer demand, market dynamics, and seasonal trends to position the cluster strategically.
• Actively sell against competitors by highlighting the cluster's unique offerings and value propositions.
• Identify potential new markets and segments to expand the business pipeline.

Customer Service Excellence

• Deliver exceptional service throughout the client journey, ensuring a seamless transition from sales to event execution.
• Uphold the company's standards of service quality and consistency in all client interactions.
• Act as a role model in guest and client relations by proactively seeking feedback and implementing service improvements.
• Ensure all client concerns are addressed promptly and effectively to drive loyalty and satisfaction.

Reporting & Performance

• Prepare accurate sales activity reports, forecasts, and performance analyses as required by the Cluster Director of Sales.
• Track, monitor, and achieve personal KPIs, sales targets, and departmental revenue goals.
• Maintain accurate and up-to-date records in the CRM and sales systems (e.g., Opera, Delphi, or Salesforce).
• Participate actively in cluster and corporate sales meetings, contributing to team discussions and sharing best practices.

Policies and Procedures

• Protect the privacy and security of guests and coworkers.
• Maintain confidentiality of proprietary materials and information.
• Follow company and department policies and procedures.
• Ensure uniform, nametags, and personal appearance are clean, hygienic, professional and in compliance with company policies and procedures.
• Protect company tools, equipment, machines, or other assets in accordance with company policies and procedures.

Qualifications

A Cluster Senior Sales Manager – Groups, representing our brand, is expected to consistently advocate for our guests and collaborate effectively with fellow associates. To successfully fulfill this role, it is imperative to uphold the following attitudes, behaviors, skills, and values:

• Bachelor's degree in Business Administration, Sales, Marketing, or Hospitality Management.
• Minimum
  3–5 years
  of experience in a proactive Group or MICE sales role within a four or five-star hotel in the UAE
• Strong understanding of
  UAE market dynamics
  , including DMC networks, travel agencies, and corporate event planners.
• Proven track record of achieving or exceeding sales targets and revenue goals.
• Strong negotiation, communication, and presentation skills.
• In-depth knowledge of market trends, revenue optimization, and competitor analysis.
• Proficiency in hotel sales systems (e.g., Opera, EMMA) and MS Office.
• Fluency in English (Arabic or additional languages an advantage).
• Ability to work under pressure.
• Proven ability to work with a team and follow instructions.
• Working in an environment with rigorous standards and the ability to multitask.