Senior Specialist
7 days ago
Core Responsibilities:
- Direct effective execusion of marketing strategies for the Cluster and each of its businesses.
- Provide guidance on cluster's marketing plans, campaigns, initiatives and programs.
- Foster successful relationships with key enablers for Cluster and/or its businesses' marketing and PR activities via open communication and responsiveness to issues affecting the strategic direction, reputation or meeting its objectives.
- Manage overall marketing services to protect the reputation of the cluster and consistently promote its services.
- Develop a customer-centric culture in which team members are encouraged and empowered to develop integrated projects that demonstrate marketing excellence.
- Control budget and actual expenditure on marketing activities.
- Conduct market research to study industry best practices; latest channels, materials and tools; and propose new ideas in the cluster to promote products and services.
- Review cluster's marketing content and the appropriate channels to attract customers.
- Prepare reports with regards to cluster's marketing performance, current activities, bottlenecks and recommendation plans.
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