Social Media Specialist with UAE Event Industry

2 weeks ago

Sharjah, Sharjah, United Arab Emirates Topaz Event Organizers Full time

Job Purpose

The Social Media Specialist is responsible for executing the social media and digital content strategy under the direction of the Marketing Manager.

This role focuses on creative content creation, daily social media management, marketing email administration, and assisting with multimedia production for events and campaigns. The candidate must be proactive, creative, and detail-oriented, with strong design and communication skills.

Key Responsibilities1. Social Media Management

  • Execute the monthly social media plan and content calendar provided by the Marketing Manager.
  • Create and publish engaging content (posts, stories, reels, videos) across all platforms — Instagram, Facebook, LinkedIn, and YouTube.
  • Write clear and attractive captions, CTAs, and short texts aligned with the company's tone of voice.
  • Ensure timely posting and consistency in visuals and messaging.
  • Monitor comments, messages, and mentions, ensuring prompt and professional responses.

2. Content Creation & Design

  • Design and edit visuals, motion graphics, and short videos using Canva, Adobe Photoshop, Illustrator, Premiere Pro, or CapCut.
  • Work closely with photographers and videographers to capture high-quality content from events.
  • Maintain and organize the company's content library and ensure all designs follow Topaz's brand guidelines.
  • Support in preparing digital and print marketing materials (brochures, invitations, posters, etc.).

3. Marketing Email Administration

  • Manage the marketing email account and assist with communication campaigns (Mailchimp or company email).
  • Support in preparing and scheduling promotional emails, newsletters, and announcements.
  • Maintain mailing lists and ensure proper coordination with the Marketing Manager before sending.

4. Campaign & Reporting Support

  • Assist in implementing marketing campaigns and online promotions.
  • Track and report on post performance (reach, engagement, followers, leads).
  • Prepare weekly and monthly reports summarizing performance metrics and insights.
  • Monitor competitor pages and trending content ideas relevant to the UAE event industry.

5. Coordination & Collaboration

  • Coordinate with the SEO Specialist and Website Admin to ensure content consistency across all platforms.
  • Communicate progress, content drafts, and posting schedules with the Marketing Manager for approval.
  • Support event coverage by managing live posting during activations.

Qualifications & Skills

  • Bachelor's degree in Marketing, Media, Communication, or related field.
  • 2–4 years of experience in social media management (preferably in the events, marketing, or entertainment industry).
  • Strong proficiency in Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), and video editing tools (CapCut, VN, etc.).
  • Excellent written and verbal communication skills in English (Arabic is a plus).
  • Knowledge of Meta Business Suite and content scheduling tools.
  • Organized, creative, and able to work independently under tight deadlines.

Performance Indicators (KPIs)

  • Quality and creativity of content produced.
  • Engagement rate and follower growth on social channels.
  • Accuracy and timeliness in content delivery and reporting.
  • Responsiveness to audience interactions.
  • Organization and consistency in managing marketing emails and content archives

Job Types: Full-time, Permanent

Pay: AED3, AED4,000.00 per month

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