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Head of Marketing

2 weeks ago

Dubai, Dubai, United Arab Emirates eMagine Solutions Full time

Confidential client represented exclusively by eMagine Solutions

Some marketing roles are about "running campaigns."

This one is about
building brands people genuinely want to be part of
.

eMagine Solutions is hiring a
Head of Marketing
for a
high-potential UAE-based consumer brand group
with a growing portfolio across
beauty, food, and lifestyle
. You'll take ideas from early-stage to culturally relevant, beautifully executed brands then scale them.

This is a
hands-on leadership role
for someone with taste, pace, and strong FMCG fundamentals someone who can move between
strategy, storytelling, creative direction, and go-to-market execution
without losing the plot.

Why this is a standout opportunity

  • Portfolio impact:
    shape multiple brands, not just one
  • Real ownership:
    strategy + execution + team leadership
  • Modern marketing:
    creators, culture, content, community, and smart paid amplification
  • Premium standards:
    brand identity, packaging, campaigns, and digital touchpoints that feel world-class
  • GCC relevance:
    build for the region with nuance, not copy-paste playbooks

What you'll be doing (day-to-day, in the real world)

  • Owning the
    end-to-end marketing strategy
    across a multi-brand portfolio
  • Building brands from the inside out:
  • positioning, audience definition, messaging frameworks
  • tone of voice + storytelling guidelines
  • creative direction and consistency across every touchpoint
  • Leading
    go-to-market
    for launches, seasonal moments, and growth campaigns
  • Setting the direction for digital (brand-first, performance-smart):
  • social strategy + content pillars
  • influencer/KOL partnerships
  • paid amplification (Meta/Google/TikTok/Snapchat as relevant)
  • content + SEO basics + website/eCommerce optimisation
  • CRM/retention comms (email/SMS/WhatsApp where relevant)
  • Staying plugged into
    GCC consumer trends + Gen Z behaviour
    (formats, creators, culture shifts)
  • Running a
    test-and-learn
    engine: fast iterations, better creative, sharper channel performance
  • Managing agencies/vendors and holding the bar high on quality
  • Leading a small in-house team with clear briefs, coaching, and momentum
  • Owning budgets and making sure spend = impact

You'll probably be a great fit if you…

  • Have
    10+ years
    in marketing with
    FMCG / consumer brands
    (beauty/food/lifestyle strongly preferred)
  • Are a
    proper brand builder
    (not just a channel operator)
  • Have
    GCC experience
    and understand what lands culturally (this is non-negotiable)
  • Can lead a small team, partner cross-functionally, and still be hands-on when needed
  • Are
    trend-native
    —you get creators, community, short-form video, UGC, and what "good" looks like now
  • Use data confidently, but don't let dashboards kill the magic

Nice to have:
portfolio/incubator experience, UAE/Saudi launches, eCommerce familiarity (Shopify/GA4/Klaviyo), Arabic.