Promotion Manager — FX/CFD Brokerage
1 week ago
Our client, a global FX/CFD brokerage firm currently in the process of obtaining its SCA Category 5 license in the UAE, is seeking an experienced Promotion Manager. This role is responsible for designing, managing, and executing compliant promotional and marketing campaigns for financial products and services within a regulated environment. The ideal candidate will ensure all promotional initiatives support the firm's strategic growth objectives while fully adhering to SCA advertising and conduct standards.
Key Responsibilities
- Develop and execute promotional strategies and marketing campaigns aligned with the firm's SCA Category 5 licensing scope.
- Ensure all marketing content and promotional activities strictly comply with SCA advertising standards, disclosure requirements, and conduct rules.
- Oversee creation and approval of promotional materials across digital platforms, events, print, and social media channels.
- Work closely with compliance, legal, product, and sales teams, as well as external agencies, to deliver approved campaigns on time and within budget.
- Monitor and report on campaign performance KPIs, ROI, acquisition, and engagement metrics; recommend optimizations.
- Stay up to date with regulatory developments, industry standards, and market trends; adjust promotional strategies accordingly.
- Maintain strong internal governance around promotion approval processes, documentation, audit trails, and risk controls.
- Provide guidance and internal training on compliant marketing practices in a regulated financial environment.
- Manage marketing budgets and ensure cost-effective promotional execution aligned with organizational goals.
Regulatory & Compliance Environment
- Strong understanding of SCA Category 5 promotional obligations, scope, and restrictions.
- Experience designing promotions within regulated financial markets (broker-dealer, asset management, investment services, or FX/CFD brokerage preferred).
- Knowledge of UAE regulatory frameworks and best practices in compliant financial product advertising.
- High level of attention to governance, approvals, documentation control, and audit readiness.
Qualifications & Experience
- Bachelor's degree in Marketing, Business Administration, Finance, or related field.
- Minimum 5 years' marketing/promotion experience, with preference for financial services and regulated environments.
- Demonstrated success running multi-channel campaigns (digital, events, partnerships) with measurable results.
- Strong knowledge of financial product promotion, client acquisition strategies, and regulatory advertising guidelines.
- Excellent project management, stakeholder communication, and cross-functional coordination skills.
Job Type: Full-time
Application Question(s):
- Are you familiar with UAE SCA advertising/promotion requirements or other financial regulators (e.g., FCA, ASIC, CySEC, DFSA)?
- Have you managed marketing or promotional campaigns specifically for FX/CFD or trading products?
- What is your expected monthly salary in AED?
Experience:
- marketing within a regulated financial services environment: 3 years (Required)
Location:
- Dubai (Required)
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