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Social Media Section Head

3 weeks ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Course Full time

Job Summary:

We are seeking a strategic and culturally aware
Head of Social Media
to lead the planning, execution, and governance of all social media activities across Arabic and English platforms. The role requires deep knowledge of Abu Dhabi's cultural, social, and government ecosystem and the ability to drive audience engagement while safeguarding brand reputation.

Key Responsibilities:

  • Strategic Planning & Governance
  • Develop and oversee multi-platform social media strategy (Instagram, X, YouTube, LinkedIn, TikTok, Snapchat) in line with national communication priorities.
  • Align campaigns with the Abu Dhabi Government Communication Framework and ensure compliance with content protocols.
  • Campaign & Content Leadership
  • Lead ideation and delivery of digital campaigns related to culture, sports, tourism, and national initiatives.
  • Supervise the Arabic-English content calendar and ensure tone, messaging, and visuals reflect the Emirate's image.
  • Community & Crisis Management
  • Oversee social listening, real-time response protocols, and reputation management.
  • Establish escalation paths and messaging guidelines in coordination with leadership.
  • Stakeholder Collaboration
  • Coordinate closely with Creative, Editorial, Events, and Executive Affairs teams for cohesive messaging.
  • Manage agency relationships and ensure content approvals meet local governance standards.
  • Performance & Optimization
  • Monitor KPIs using native analytics tools (Meta, YouTube Studio, LinkedIn Analytics, etc.).
  • Report on reach, engagement, sentiment, and campaign effectiveness, with recommendations for enhancement.

Required Qualifications:

  • Bachelor's degree in Communication, Digital Media, Public Relations, or related field.
  • Minimum 10 years' experience in managing large-scale government, media, or cultural social media accounts.
  • Proven success in high-visibility content and crisis communication.
  • Fluent in both Arabic and English (spoken and written).
  • Deep knowledge of Abu Dhabi's cultural landscape and stakeholder ecosystem.