Digital Marketing Specialist
7 days ago
Key Responsibilities:
- Develop and implement digital marketing campaigns across social media, Google Ads, and other online channels.
- Create, design, and edit digital content including photos, videos, reels, and social media posts.
- Manage all company social media accounts (Instagram, Facebook, TikTok, LinkedIn, etc.) ensuring consistent branding and engagement.
- Generate, qualify, and track leads from digital platforms and deliver them to the sales team.
- Plan and execute paid ad campaigns with measurable results (CPL, ROI, engagement, reach).
- Write and publish creative marketing copy and captions aligned with real estate trends and projects.
- Analyze campaign performance using analytics tools (Google Analytics, Meta Ads Manager, etc.) and prepare performance reports.
- Collaborate with the Sales and Design teams to ensure alignment between marketing efforts and sales targets.
- Capture and edit property photos/videos for use in promotional materials.
- Stay up-to-date with current marketing trends, competitors, and digital tools.
Qualifications & Skills:
- Bachelor's degree in Marketing, Media, or a related field.
- Minimum 2–4 years of experience in digital marketing (real estate experience preferred).
- Strong knowledge of social media management, paid advertising, and SEO/SEM.
- Skilled in content creation, photography, and video editing (Canva, Adobe Suite, CapCut, etc.).
- Excellent English communication and copywriting skills (Arabic is an advantage).
- Strong analytical mindset and ability to generate high-quality leads.
- Creative, proactive, and results-oriented personality.
Job Type: Full-time
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