Product Marketing Manager

1 week ago

Dubai, Dubai, United Arab Emirates Jobs via eFinancialCareers Full time 90,000 - 120,000 per year

About The Role
A fast-growing global Web3 company is seeking a
Product Marketing Manager
to lead go-to-market strategies and drive user growth for its suite of crypto products. This is an exciting opportunity to shape product narratives, collaborate cross-functionally, and make a tangible impact in a dynamic, fast-paced environment.

Key Responsibilities

  • Go-to-Market Strategy: Plan and execute GTM launches for new products, features, and campaigns in collaboration with product, marketing, and regional teams.
  • Positioning & Messaging: Develop compelling narratives and value propositions tailored to different customer segments.
  • Market Insights: Conduct market and competitor research to identify opportunities, threats, and emerging trends.
  • User Understanding: Analyze data and gather feedback to translate user insights into product and marketing improvements.
  • Cross-Functional Collaboration: Work closely with Product, Branding, and Regional teams to ensure consistent and effective communication.
  • Content & Enablement: Create product marketing assets (e.g., one-pagers, FAQs, decks, videos) to support sales, PR, and user education.
  • Performance Tracking: Define and measure KPIs for product campaigns, reporting on outcomes and key learnings.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 3-6 years of experience in product marketing, ideally within the crypto or technology sectors.
  • Strong understanding of cryptocurrency, blockchain, and financial markets.
  • Proven track record of executing GTM strategies and managing cross-functional projects.
  • Excellent communication skills in English (additional languages are a plus).
  • Analytical and data-driven mindset with strong storytelling capabilities.
  • Comfortable working in a fast-paced, global, and collaborative environment.

Selby Jennings is a Trading Style of Phaidon International (License number R

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