Product Marketing Manager

Responsibilities
About the team:

The Product Strategy and Operations (PSO) team's mission is to lead the change & be the driving force to turn product to market success. We do this by focusing on helping build great products, driving GTM strategy for our ever-evolving ads product and automating our processes for driving customer success and internal workflows. Our team is constantly reinventing how we do things to meet the demands of our internal stakeholders and external clients.

--What we're looking for--

As part of the PSO team, we are looking for a product marketing professional with a background in media to lead the go-to-market for performance marketing in METAP for our gaming vertical. The role involves close collaboration with both in-market sales and headquarters product teams in a high-growth environment. Abilities to self-motivate, prioritise and influence partners are key skills. Ideal candidates should have experience working with digital advertising products and also be familiar with eCommerce, retail, CPG and/or other related industries.

Responsibilities:

• Partner with Sales leadership, Business Marketing, and Product Marketing Managers to set long-term objectives and develop go-to-market strategies for gaming clients.

• Collaborate with Product Management, HQ , and sales teams to build customer-centric solutions for our advertisers in the region.

• Develop best practices through the lens of clients to drive business outcomes for our clients.

• Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development.

Qualifications
Minimum Qualifications:

• Bachelor's degree or equivalent practical experience; MBA preferred.

• 5+ years of experience in advertising technology products with a strong commercial mindset and proven performance track record.

• Experience or strong understanding of the gaming industry, including in-app advertising and in-app purchase business models.

• Strategic thinker with basic data analytics skills to derive insights and inform decisions.

• High oral fluency in Arabic or Turkish is preferred to communicate directly with business partners, external clients, and agencies across the METAP region, reflecting the nature of the markets this position covers.

Preferred Qualifications:

• Proven ability to influence and collaborate with cross-functional teams.

• Strong analytical and strategic perspective on digital marketing and advertising technology products.

• Demonstrated ability to deliver against ambitious performance goals and showcase brand value.

• Previous Product Marketing experience is not required but would be an advantage.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​