Communications Strategist

1 week ago

Dubai, Dubai, United Arab Emirates Team Red Dot Full time 100,000 - 150,000 per year

Purpose:

The
Communications Strategist
will play a key role in defining what our clients say and who they say it to - shaping narratives and ensuring every Team Red Dot idea is insight led and audience driven.

The ideal candidate will be someone who enjoys working at the intersection of data, psychology and creativity, and who can confidently articulate thinking to both internal teams and clients.

Key Responsibilities:

Audience Insight & Strategy

  • Develop data and insight led audience definitions in collaboration with Team Red Dot's Research & Data Analyst.
  • Build psychographic profiles and personas that reveal motivations, mindsets, and cultural drivers.
  • Turn behavioural and contextual insights into actionable communication strategies.

Messaging & Creative Development

  • Define campaign messaging hierarchies and core propositions
  • Collaborate with creative teams to shape campaign territories, straplines and storytelling frameworks.
  • Translate strategic thinking into creative briefs that inspire standout work.
  • Develop narrative frameworks that ensure consistency of tone and message across channels.

Client Partnership & Delivery

  • Working closely with clients leads to identifying opportunities for stronger audience engagement.
  • Present strategies and insights confidently in client meetings and workshops.
  • Support new business and pitch activity with audience insight and creative direction.
  • Collaborate with Heads of Digital and Offline to ensure message, moment and medium align effectively.

Qualifications:

  • 3-6 years experience in strategy, communications or creative planning ( agency or in-house)
  • Strong understanding of audience research, segmentation and consumer psychology.
  • Experience developing communication strategies, propositions and campaign narratives
  • Confident presenter with strong storytelling & writing skills
  • Ability to collaborate with creative and media teams to turn strategy into actionable ideas
  • Familiarity with tools like YouGov, GWI, TGI or similar audience insight platforms.
  • Awareness of cultural, social and digital trends influencing consumer behaviour
  • Experience working on multi market campaigns preferred

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