Creative Strategist

3 days ago


Dubai, Dubai, United Arab Emirates Redmal LLC Full time 40,000 - 80,000 per year

We're a premium brand designing beautiful, meaningful prayer mats and Islamic accessories for Muslims worldwide. Our mission is to elevate the experience of prayer through thoughtful design and storytelling, and we need a creative strategist to architect how that story shows up across channels and drives growth.

What you'll own


• Build the brand narrative and content strategy across Instagram, TikTok, email, and site


• Turn insights into clear creative briefs and campaign concepts that ladder up to business goals


• Plan channel calendars, set hypotheses, and run structured tests to learn fast


• Identify trends early, translate them into brand-right ideas, and kill what doesn't work


• Partner with design, content, and performance marketing to ship campaigns end to end


• Define success metrics, analyze results, and convert data into next-step recommendations


• Develop partnerships with creators and community voices that fit our values


• Maintain a tight feedback loop with customers to inform messaging and product storytelling

What you bring


• Strategic thinker with a strong creative point of view and taste


• Proven experience growing brand accounts and shipping campaigns that move numbers


• Fluency in social media culture and short-form storytelling


• Comfortable with hypotheses, testing, and making calls based on evidence


• Excellent written English; clear communicator in async environments


• Based in Dubai; hybrid remote


• Able to commit ~10 hours/week to start

Why this role


• Purpose-driven category with room to define the standard


• Flexible hours, direct impact, and growth as we scale

How to apply

  • Send your portfolio or 3–5 links to brand social accounts you've led, plus a short note on a campaign you'd replicate or retire for us and why.

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