Creative Strategist
3 days ago
We're a premium brand designing beautiful, meaningful prayer mats and Islamic accessories for Muslims worldwide. Our mission is to elevate the experience of prayer through thoughtful design and storytelling, and we need a creative strategist to architect how that story shows up across channels and drives growth.
What you'll own
• Build the brand narrative and content strategy across Instagram, TikTok, email, and site
• Turn insights into clear creative briefs and campaign concepts that ladder up to business goals
• Plan channel calendars, set hypotheses, and run structured tests to learn fast
• Identify trends early, translate them into brand-right ideas, and kill what doesn't work
• Partner with design, content, and performance marketing to ship campaigns end to end
• Define success metrics, analyze results, and convert data into next-step recommendations
• Develop partnerships with creators and community voices that fit our values
• Maintain a tight feedback loop with customers to inform messaging and product storytelling
What you bring
• Strategic thinker with a strong creative point of view and taste
• Proven experience growing brand accounts and shipping campaigns that move numbers
• Fluency in social media culture and short-form storytelling
• Comfortable with hypotheses, testing, and making calls based on evidence
• Excellent written English; clear communicator in async environments
• Based in Dubai; hybrid remote
• Able to commit ~10 hours/week to start
Why this role
• Purpose-driven category with room to define the standard
• Flexible hours, direct impact, and growth as we scale
How to apply
- Send your portfolio or 3–5 links to brand social accounts you've led, plus a short note on a campaign you'd replicate or retire for us and why.
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