Head of Growth and Marketing

2 weeks ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Nationwide Middle East Properties LLC Full time
Deliver predictable pipeline through performance marketing, funnel optimization, and disciplined marketing operations (CRM, attribution, reporting).

Key Responsibilities
- Own demand generation: portals, paid media, SEO, retargeting, WhatsApp funnels.
- Manage funnel rules: scoring, qualification, routing, SLAs, and conversion improvement.
- Own CRM/attribution: data quality, automation, dashboards, weekly reporting cadence.
- Control performance budget; optimize CPL/CPQL/CAC and ROI by channel/segment.
- Run closed-loop alignment with Sales on lead quality and pipeline conversion.
- Govern tracking standards (UTMs, call tracking, landing pages) and testing roadmap

Requirements7-10+ years in growth/performance with ROI accountability.
Hands-on CRM/automation and reporting/dashboarding experience.
Strong understanding of property portals and paid media optimization.
Experience partnering with Sales and enforcing SLAs.
Analytical, structured, and comfortable presenting to executives.

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