Trade Marketing Internship

1 week ago

Dubai, Dubai, United Arab Emirates Guerlain Full time

The Trade Marketing Intern is part of Marketing team and reporting to the Trade Marketing Manager – Based in Dubai.

The Trade Marketing intern will have the responsibility of assisting the Trade Marketing Manager on implementing the animations & activations plan guaranteeing the highest quality execution.

The scope : Guerlain Middle East & Indian Ocean, Africa & India in multiple Trade environments.

He/she will collaborate closely with all internal and external stakeholders: regional merchandising team, local merchandiser, marketing & commercial departments, suppliers, and retailers/ agents.

Job Responsibilities
MAIN RESPONSIBILITIES
360 ANIMATIONS

  • Coordination with commercial and sales team by overseeing the execution of the trade plan across the Indian Ocean, India, Africa, and Nearest
  • Coordinate with the Merchandising team to ensure that briefs are shared with retailers and agents, keeping them updated on trade developments and production requirements.
  • Update and follow up of the trade plan calendar and consolidation files on daily basis.
  • Responsible for the 360 marketing activations for instore events such as masterclasses & on counter events and execution.
  • Opportunity to develop own projects : Trade collaterals tools for trade and boutique activations

GWP & SAMPLES

  • Forecast recommendation on animations & GWP samples ; prevision for the launch to come next year to ensure we have all the POSM and merchandising elements for animations in the region.
  • Responsible for the GWP & samples strategy and follow up on implementation & monthly order & updates with sales/commercial team

ANALYSIS & BUDDGET REPORTING

  • Reporting of activation in Trade report & budget follow up files, analysis the ROI to ensure the constant performance
  • Regular monitoring of the luxury, beauty & retail industry highlighting trends and opportunities for Guerlain by doing weekly market visits & Reporting presentation to the full Guerlain team. (Eyes on the field)
  • Purchase Order creation & budget follow up per market to ensure the respect of budget envelope for the region

Profile

  • Degree in Marketing / Business Studies or similar - Previous experience in Trade Marketing/Events within luxury retail industry and / or FMCG - Passion for beauty and retail

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