Senior Marketing Manager

Job Title - Senior Marketing Manager

About the Role

You will lead and drive the marketing strategy for our metals manufacturing business, shaping brand positioning, demand generation, and market expansion. This role requires a strategic, data-driven mindset, excellent campaign leadership, and deep understanding of industrial markets. You will own the marketing roadmap, oversee cross-functional initiatives, and ensure alignment between sales, product, and operations to elevate brand awareness and drive business growth.

Key Responsibilities

Marketing Strategy & Planning

Develop and execute a comprehensive marketing strategy that aligns with business objectives and market trends.

Lead go-to-market planning for new products, services, and market segments.

Define target customer segments, value propositions, and positioning in the metals manufacturing space.

Demand Generation & Lead Management

Launch integrated demand-generation campaigns across digital, events, and traditional channels.

Drive lead acquisition, nurturing, and conversion through inbound and outbound tactics.

Collaborate with the sales team to align marketing campaigns with sales targets and pipeline goals.

Brand Building & Communications

Develop and manage brand-building initiatives to establish credibility and thought leadership in the metals industry.

Oversee internal and external communications, including press, website content, whitepapers, case studies, and customer testimonials.

Ensure consistent messaging across all touchpoints and channels.

Digital Marketing & Content Strategy

Lead digital marketing efforts, including SEO, SEM, email marketing, social media, and online advertising.

Collaborate with creative teams to deliver high-quality content brochures, videos, spec sheets, blogs, and web assets.

Optimize content based on performance insights and customer journey analysis.

Events, Trade Shows & Partnerships

Plan and execute participation in industry events, trade shows, and seminars.

Develop strategic partnerships with trade associations, key customers, and influencers.

Lead the coordination, budgeting, and resource planning for marketing events.

Market Research & Competitive Intelligence

Conduct market research to understand industry trends, customer needs, and competitive landscape.

Provide actionable insights on customer behavior, product demand, and market positioning.

Work with product and sales teams to identify market opportunities and respond to competitive threats.

Performance Measurement & Analytics

Establish and monitor marketing KPIs: lead generation, conversion rate, ROI, brand awareness metrics.

Use analytics tools and dashboards to measure campaign performance and guide optimization.

Report regularly on marketing impact and make data-driven recommendations for adjustments.

Budget & Resource Management

Plan and manage the marketing budget to ensure effective and efficient use of resources.

Allocate budget across campaigns, initiatives, and channels to maximize ROI.

Coordinate and manage external agencies, vendors, and contractors when required.

Team Leadership & Mentorship

Lead, mentor, and develop a high-performing marketing team.

Build a collaborative and results-focused marketing culture with accountability and innovation.

Provide coaching, performance feedback, and professional development opportunities.

Qualifications & Experience

Bachelors degree in Marketing, Business, or a related field (Masters preferred).

Minimum of 812 years of progressive marketing experience, ideally in manufacturing, metals, or industrial sectors.

Proven success in leading B2B marketing strategies and driving demand generation.

Strong digital marketing experience, including SEO, SEM, email marketing, and content creation.

Experience executing trade shows, industry partnerships, and events.

Excellent analytical skills and proficiency with marketing analytics tools.

Strong communication, presentation, and storytelling ability.

Strategic mindset with project management experience.

Leadership experience in managing and coaching marketing teams.

Key Competencies & Behaviours

Strategic and commercial thinking

Data-driven decision-making

Strong leadership and team-building skills

Excellent communication and stakeholder management

Proactive, creative, and results-oriented

High level of ownership and accountability

Adaptable and comfortable in an evolving industrial environment

Continuous learning and improvement mindset

Apply now