Marketing Manager

23 hours ago

Sharjah, Sharjah, United Arab Emirates Taif Al Emarat | طيف الإمارات Full time 120,000 - 240,000 per year

About the Role

We are seeking an experienced and passionate
Marketing Manager
to lead the strategic and creative marketing initiatives for our perfume brand. The ideal candidate has a strong background in
luxury or beauty marketing
, a keen sense of
brand storytelling
, and a deep understanding of
consumer behavior
in the fragrance market.

Key Responsibilities
Brand Strategy & Positioning

  • Develop and execute comprehensive marketing strategies to strengthen brand positioning in the fragrance market.
  • Ensure brand consistency across all touchpoints — packaging, digital, retail, and PR.
  • Conduct market research to identify trends, opportunities, and competitive insights.

Product Launch & Campaign Management

  • Lead 360° marketing campaigns for new fragrance launches — including concept development, creative direction, and media planning.
  • Collaborate with product development, design, and sales teams to ensure seamless execution.
  • Manage relationships with creative agencies, influencers, and media partners.

Digital & Social Media Marketing

  • Oversee digital marketing initiatives across social media, website, and e-commerce platforms.
  • Plan and monitor paid media campaigns to drive engagement and sales.
  • Create storytelling-driven content strategies that reflect the brand's identity and heritage.

Retail & Trade Marketing

  • Support retail activations, visual merchandising, and point-of-sale materials to enhance customer experience.
  • Partner with distributors and retail partners to drive brand visibility and performance.

Analytics & Budget Management

  • Analyze campaign performance using KPIs and adjust strategies accordingly.
  • Manage the marketing budget efficiently, ensuring ROI-driven decisions.

Qualifications

  • Bachelor's degree in Marketing, Business, or related field (MBA preferred).
  • 5+ years of experience in marketing, preferably within
    fragrance, cosmetics, or luxury goods
    .
  • Strong understanding of brand building, digital marketing, and influencer strategies.
  • Excellent communication, leadership, and project management skills.
  • Creative thinker with a passion for aesthetics, trends, and storytelling.

Preferred Skills

  • Experience with CRM, SEO/SEM, and analytics tools.
  • Knowledge of fragrance trends and consumer behavior in the beauty/luxury sector.
  • Bilingual (English and [other language]) preferred for global markets.

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