Marketing Manager

Who we are:

Al Marwan Heavy Machinery, established in 1978 in Sharjah, UAE, is a leading one-stop shop for heavy equipment rental and sales. Al Marwan offers an exclusive selection of brand-new heavy equipment, backed by dedicated authorized dealer support, and stands out in its comprehensive approach to machinery solutions, which includes rental services with certified operators, real-time telematics, and on-site maintenance to ensure maximum uptime and efficiency.

Role Snapshot

We are looking for a Marketing lead for the Heavy Equipment & Machinery business. You'll be the
primary liaison between business stakeholders and the marketing team
, translating commercial goals into briefed, budgeted, and measured campaigns—across
digital/performance, events, marketplaces, and merchandising
—to drive quality leads and inventory turnover.

Key Responsibilities

Stakeholder & Agency Leadership

• Act as the
  single point of contact
  between business stakeholders and the
  Marketing Team
  .
• Own
  briefs, priorities, SLAs, timelines, and approvals
  ; run weekly stand-ups and status reports.
• Maintain
  brand governance
  : guidelines, tone, templates, and QA of all outbound assets.

Strategy, Planning & Budgeting

• Build the
  annual/quarterly marketing plan
  aligned to sales targets.
• Own the
  marketing budget
  across
  digital, campaigns, events/exhibitions, marketplaces, and merchandising/Outdoor media
  ; track
  CPL/CPOpp/CPSale
  and reallocate to winners.
• Define segments (contractors, fleet managers, traders, export buyers) and value propositions per segment/market.

Digital & Performance Marketing (Demand Gen)

• Strong understanding of
  SEO
  ,
  Paid Ads
  (Google, Meta, LinkedIn),
  Email Marketing
  , and
  CRM
  strategies, with the ability to align them to lead generation and conversion goals.
• Familiarity with digital marketing and analytics tools (e.g., GA4, GTM, UTMs, Ubersuggest,
  HubSpot
  /CRM systems) to interpret performance data and support decision-making.
• Collaborate with the digital team to ensure campaigns, tracking, and optimization efforts are aligned with overall marketing objectives.

Marketplaces, Website & Content

• Supervise listings on
  industry marketplaces
  (e.g., Plant & Equipment, MachineryTrader, etc.)—quality specs, inspection notes, photos/short walk-around videos, and refresh cadence.
• Oversee website
  product catalog
  , category pages, blogs/case studies; coordinate
  photo/video shoots
  and asset libraries.

CRM, Lead Ops & Sales Alignment

• Design and monitor
  lead routing, scoring, and SLAs
  (speed-to-lead, first-response time); coordinate with Sales on
  MQL→SQL→Deal
  definitions.
• Oversee
  nurture journeys
  (email/WhatsApp), newsletters, and re-engagement plays.
• Own
  data hygiene
  across CRM and ad platforms (validation, standardization, deduplication, consent & retention), ensure accurate routing, compliant outreach, and trustworthy CPL/CPA/ROAS reporting.

Events, Partnerships & Merchandising

• Plan and deliver
  trade shows, open-yard days, product demos/roadshows
  from concept to ROI reporting.
• Manage
  merchandising;
  yard signage, vehicle branding, uniforms/PPE, collateral, giveaways.

Reporting & Compliance

• Publish
  weekly/monthly performance reports
  : pipeline, CPL/CPA, channel ROI, inventory days-to-sale.
• Ensure all communications meet
  legal/compliance
  standards and holding-company policies.

Qualifications & Experience

• 7–10+ years
  in B2B marketing, ideally
  heavy equipment/machinery, automotive/commercial vehicles, industrial trading
  or related sectors in the GCC.
• Proven
  stakeholder management
  and
  agency/vendor leadership
  .
• Bilingual [Arabic & English], Strong written & verbal
  English
  communication.
• Hands-on command of
  SEM/Performance Marketing
  ,
  SEO/CRO
  , and
  content
  for lead gen.
• Skilled in
  budget ownership
  and performance reporting (
  CPL, CPOpp, CPSale, pipeline impact
  ).
• CRM experience [Preferable
  HubSpot].
• Bachelor's in Marketing/Business/Communications; certifications (Google Ads, GA4) are a plus.