E-Commerce & Digital Performance Executive

E-Commerce & Digital Performance ExecutiveLocation: Dubai, UAE (on-site; relocation required)About Scarlett PoppiesScarlett Poppies is a Dubai-born womenswear brand known for artisanal craftsmanship and refined resort and ready-to-wear style. Every piece reflects a story of heritage and attention to detail — and we bring the same mindset to how we build our digital world.We're now hiring an E-Commerce & Digital Performance Executive — a proactive, solution-oriented professional with a strong technical foundation in Shopify, Meta Ads & Klavyio and an appreciation for premium brand aesthetics.The RoleThis is a hands-on, technical role for someone who can manage Shopify end-to-end, drive measurable results from Meta Ads, and optimize customer journeys across email and web.You'll ensure Scarlett Poppies delivers a seamless, high-performing, and visually refined online experience.Key Responsibilities> Shopify Management & OptimizationManage the Shopify platform from A to Z — product setup, collections, navigation, UX, and checkout optimization.Identify and implement conversion rate improvements through A/B testing, upsells, and CRO best practices.Manage analytics, tracking, and pixels (GA4, Meta Pixel, TikTok, GTM).Conduct site audits to improve speed, SEO, and mobile experience.Troubleshoot issues quickly and propose effective, sustainable solutions.> Performance Marketing (Meta Ads)Build, monitor, and scale paid campaigns across Meta platforms.Manage creative testing frameworks, analyze results, and optimize based on data.Align ad flows with on-site experience for a cohesive customer journey.Report weekly on key metrics (ROAS, MER, CTR, conversion, spend efficiency).> Klaviyo & Lifecycle MarketingBuild and optimize automated flows (Welcome, Abandon Cart, Post-Purchase, Win-Back).Segment audiences for high engagement and retention.Analyze campaign data and optimize for deliverability, CTR, and conversion.> Analytics & GrowthMonitor KPIs (traffic, CVR, AOV, LTV) and use insights to propose data-driven solutions.Identify and resolve funnel drop-offs with actionable recommendations.Collaborate cross-functionally to align creative, technical, and performance goals.> Creative SensibilityEnsure visuals and content maintain the brand's premium, elevated look and feel.Collaborate with the marketing team to brief or adapt ad creatives and web visuals.Support campaign launches and new collection drops with digital assets that perform.Who You Are5+ years of hands-on experience in Shopify, Meta Ads, and Klaviyo, ideally within fashion or luxury brands.Deep understanding of Shopify architecture, apps, feeds, analytics, and integrations.Strong analytical mindset — you understand metrics and love optimizing for growth.Proactive and solution-oriented: when something isn't working, you find a way to fix it.Highly organized, self-driven, and able to manage multiple projects at once.Sensitive to luxury aesthetics and detail — from layout and typography to imagery.Team player with excellent communication skills.Willing to relocate to Dubai and work on-site with a small, dynamic international team.Nice to HaveExperience with TikTok Ads, Google Shopping, or Pinterest Ads.Familiarity with SEO fundamentals and schema for e-commerce.Light photo or video editing (Canva, Adobe, or similar).Why Join Scarlett PoppiesCompetitive salary + health insurance.Work directly with the marketing leadership team and founder.Real influence on the digital growth of an international brand.Creative, collaborative, and multicultural environment.Employee discounts on all Scarlett Poppies collections.To ApplySend your CV + portfolio or case studies (Shopify projects, ad examples, Klaviyo flows) to  with the subject line:"E-Commerce & Digital Performance Executive — Application"