Brand Manager

Job Title - Brand Manager

About the Role

We are seeking a strategic, creative and hands-on Brand Manager to lead the development and management of our brand identity, guest experience, and communications at our interactive children's museum / attraction. The successful candidate will define brand positioning, run awareness campaigns, guide guest-engagement strategy, and ensure a consistent, magical brand experience across all touchpoints.

Key Responsibilities

Brand Strategy & Positioning

Develop and refine the brand strategy and positioning for the venue in alignment with business goals and long-term vision.

Conduct market research, guest insight analysis and competitive benchmarking to inform brand decisions and identify growth opportunities.

Define and maintain the brand voice, visual identity, and messaging guidelines to ensure consistency across all channels.

Campaigns & Activation

Plan, execute and optimise brand campaigns (digital, offline, experiential, PR) to drive awareness, ticket sales, repeat visits, and engagement.

Lead the ideation and execution of activation events, guest engagement programs, seasonal campaigns, and community initiatives.

Work with cross-functional teams (programming, guest engagement, marketing, digital) to deliver campaigns that align with the overall brand strategy.

Creative Content & Collateral

Oversee the creation of all brand assets: visuals, copy, video, guidebooks, brochures, digital ads, social media content, site signage.

Collaborate with designers, content creators, and agencies to ensure high-quality, on-brand creative output.

Act as a brand guardian, ensuring all guest-facing communications or experiences reflect the brand values, personality and tone.

Guest Experience & Community Engagement

Partner with programming and operations teams to enhance the guest experience in a way that reinforces brand identity.

Develop initiatives and programs that deepen community engagement, such as family events, workshops or partnerships.

Serve as a brand ambassador: represent the brand at public events, work with media, influencers, and community partners.

Performance Tracking & Optimization

Define and track brand KPIs: awareness, guest satisfaction, repeat visitation, social engagement, campaign ROI.

Analyse campaign performance, guest feedback, and digital metrics to continuously adjust strategies and optimize impact.

Maintain a brand dashboard and present performance updates / strategic recommendations to senior leadership.

Budget & Stakeholder Management

Manage brand and marketing budgets, allocate resources efficiently across campaigns and initiatives.

Coordinate with key internal stakeholders (operations, programming, finance) to align brand activities with business priorities.

Build and manage relationships with external partners, agencies, vendors and community influencers for brand-driven collaborations.

Qualifications & Experience

Bachelors degree in Marketing, Business Administration, Communications, or related field.

5+ years experience in brand management, marketing, or communications preferably within experiential, tourism, family-entertainment or attractions sector.

Proven track record in developing and executing integrated marketing campaigns (digital + offline).

Strong strategic thinking, creative vision, and storytelling ability.

Excellent communication and presentation skills; proven ability to manage cross-functional stakeholders.

Solid analytical skills: comfortable with market research, KPI tracking, and performance optimization.

Familiarity with content production, design process, and working with creative agencies.

Proficient in marketing tools, social media platforms, and reporting dashboards.

Key Competencies & Behaviours

Brand stewardship: deeply cares about how the brand is perceived and experienced.

Creativity + strategic mindset: generates big ideas but thinks through practical execution and impact.

Collaboration: works seamlessly with programming, operations, digital and guest-engagement teams.

Data-driven: uses insights, metrics and guest feedback to inform brand decisions.

Energetic and guest-focused: passionate about creating joyful, memorable experiences.

Adaptable: able to pivot strategies based on market trends, guest behaviour and business needs.

What We Offer

Competitive salary + benefits aligned with the UAE entertainment / attractions industry.

Opportunity to shape and lead a beloved, high-impact family brand and drive guest-centric growth.

Exposure to creative, cross-functional work across marketing, programming, operations, and guest engagement.

Professional development opportunities and a collaborative, mission-driven team culture.

Apply now