Brand Manager

6 days ago

Dubai, Dubai, United Arab Emirates Daikan Izakaya Full time

Key Responsibilities:

Brand Strategy & Development: Develop and execute a comprehensive brand strategy to

strengthen Daikan Hospitality Group's presence in the market. Establish clear brand

guidelines, ensuring consistent messaging and visual identity across all channels.

Collaborate with leadership to define the brand's long-term vision, positioning, and growth

opportunities.

Marketing & Communications: Oversee the creation of marketing campaigns, promotional

materials, and digital content that reflect the brand's identity and appeal to target

customers. Manage the execution of digital marketing efforts including social media,

website content, email marketing, and influencer partnerships. Work closely with the

marketing team to create compelling customer-facing communications that enhance

brand loyalty.

Customer Experience & Engagement: Develop strategies to enhance the overall

customer experience across all restaurants, ensuring consistency in service, ambiance,

and product offerings. Use customer feedback, market research, and analytics to inform

and adjust branding strategies.

Collaboration with Operations: Collaborate with operations teams to ensure brand

standards are met in every location. Work closely with the design team to develop and

implement restaurant interior concepts, uniforms, and other visual elements that align with

the brand.

Market Research & Trend Analysis: Monitor industry trends, competitor brands, and

customer preferences to keep the brand relevant and competitive. Conduct market

research and consumer insights to inform decision-making and brand innovation.

Budget Management & Reporting: Manage the brand's marketing budget, ensuring

efficient use of resources. Track and report on brand performance metrics, customer

satisfaction, and ROI of marketing campaigns.

Education/Qualification, Skills, Competencies and Experience

Bachelor's degree in Marketing, Business, Communications, or a related field (Master's

degree is a plus).

Minimum of 5-8 years of brand management or marketing experience, preferably in the

food and beverage or hospitality industry.

Proven experience in developing and executing brand strategies that drive growth and

customer engagement.

Strong understanding of branding, marketing principles, and consumer behaviour.

Exceptional communication skills with the ability to present and influence at all levels.

Proficiency in digital marketing tools, social media platforms, and analytics.

Creative thinking with a passion for food, hospitality, and customer experience.

Strategic thinker with a keen eye for detail.

Highly organized with the ability to manage multiple projects simultaneously.

Collaborative and able to work cross-functionally with multiple teams.

Job Type: Full-time

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