Digital Marketing Manager
3 days ago
Roles & Responsibilities – Digital Marketing Manager
- Strategy & Planning
Develop, implement, and manage multi-channel digital marketing strategies aligned with company goals.
Plan campaigns for brand awareness and lead generation
Conduct competitor analysis and identify new digital growth opportunities.
- Campaign Management
Plan and execute paid media campaigns (Google Ads, Facebook Ads, programmatic, etc.).
Manage SEO & SEM strategies to improve rankings and organic traffic.
Create targeted campaigns for specific audience segments for the given country and territories.
- Content & Creative Direction
Coordinate with content creators, designers, and video editors to create effective content.
Ensure all digital assets follow brand guidelines and are optimized for each platform.
Develop content calendars for all platforms
- Analytics & Optimization
Monitor and analyze KPIs such as CTR, CPC, CPA, ROAS, and conversion rates.
Use analytics tools (Google Analytics, GA4, Hotjar, etc.) to track performance.
Run A/B testing to optimize ads, landing pages, and paid campaigns.
Generate regular reports with actionable insights.
- Social Media & Community Management
Oversee brand presence on platforms like Instagram, LinkedIn, Facebook, TikTok, and X (Twitter).
Engage with followers, respond to queries, and manage online reputation.
Collaborate with influencers and partners for promotions.
Requirements:
Bachelor's degree or Professional certification in Digital Marketing
Minimum 2 years of experience in digital marketing and social media management
Proficiency in Paid Campaigns and performance marketing
Superior content creation and campaign management skills.
Excellent communication skills
Job Type: Full-time
Pay: AED4, AED7,500.00 per month
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