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Loyalty & CRM Manager
3 weeks ago
Loyalty & CRM Manager
Location:
Dubai, UAE
About the Opportunity
An established retail and eCommerce group is seeking an experienced
Loyalty & CRM Manager
to lead customer engagement and retention initiatives across digital and physical touchpoints. This role is ideal for a
data-driven marketer
who understands how to transform customer insights into meaningful experiences that inspire brand loyalty, repeat purchases, and lifetime value growth.
If you're passionate about turning behavioral data into impactful, personalized campaigns — and you thrive in fast-paced, creative environments — this role is for you.
Key Responsibilities
Loyalty Program Management
- Lead the development and optimization of the company's loyalty ecosystem.
- Design and execute personalized retention and engagement strategies.
- Oversee rewards structure, points accrual, and redemption analysis to enhance customer satisfaction.
- Introduce exclusive experiences, early product access, and value-driven incentives.
CRM & Campaign Execution
- Build and manage CRM campaigns aligned with marketing and retail priorities.
- Develop targeted audience segments based on purchase behavior and engagement data.
- Execute lifecycle campaigns, reactivation flows, and loyalty engagement initiatives.
- Perform A/B testing to optimize campaign effectiveness and conversion.
Automation & Platform Management
- Manage CRM operations through tools such as
MoEngage, Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, or Emarsys
. - Implement automation workflows for onboarding, win-back, repurchase, and milestone campaigns.
- Collaborate with data and tech teams to ensure seamless CRM integrations and clean data pipelines.
Analytics & Insights
- Track and report on KPIs such as repeat purchase rate, engagement, lifetime value, redemption trends, and churn.
- Generate insights to inform future strategy and leadership decisions.
- Build performance dashboards and continuously improve targeting models.
Customer Experience & Brand Engagement
- Drive exclusive, limited-edition, and surprise campaigns to delight loyal customers.
- Partner with merchandising and marketing teams to deliver omnichannel experiences that bridge retail, eCommerce, and loyalty touchpoints.
Qualifications & Experience
- 5 years of proven experience in
CRM, loyalty marketing, or customer retention
, ideally within retail or digital consumer brands. - Proficiency with CRM and marketing automation tools (MoEngage, Salesforce, Braze, Klaviyo, HubSpot, or Emarsys).
- Deep understanding of segmentation models, RFM analysis, and campaign optimization.
- Strong analytical mindset with advanced Excel and dashboarding skills.
- Creative thinker with excellent collaboration and communication abilities.
- Interest or familiarity with
gaming, pop culture, or collector communities
is a plus.