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UAE Marketing Manager
3 weeks ago
The ENTERTAINER is a leading digital company dedicated to adding value for consumers by bringing them the best incentive offers globally. We are a 100% digital, data-driven tech company providing first-rate offers across renowned dining, leisure, entertainment, and hotel brands worldwide. The ENTERTAINER has grown with the aim of creating unbeatable value and loyalty everywhere we operate. We believe that "experience is everything," and that's why we are passionate about creating unforgettable experiences for our customers, partners, and employees.
About the Role
As UAE Marketing Manager, the role oversees the planning and execution of The ENTERTAINER's marketing strategy across key markets, leading both local and remote teams to deliver impactful campaigns and drive business growth. The role focuses on expanding reach, enhancing customer engagement, and supporting retail and merchandising initiatives, while collaborating with internal stakeholders and marketing teams to ensure alignment with brand objectives. By staying attuned to market trends and leveraging data-driven insights, the UAE Marketing Manager plays a central role in creating meaningful experiences for customers, partners, and employees, contributing to The ENTERTAINER's ongoing success.
Key ResponsibilitiesDrive product sales, renewals and upgrades across assigned market(s), with clear accountability for performance. Drive redemptions & customer engagementCultivate a highly engaged and growing social media community in your market(s)Liaise with key stakeholders and drive strategic marketing & retail sales activity to reach global and local objectives.Identify new channels to market – across retail/distribution, ATL and BTL marketing activities – to overachieve ROI.Identify new customer groups to expand addressable audience, developing and updating a persona matrix of key audiences within marketDevelop a targeted promotional campaign calendar - product launches, engagement campaigns etc.Work with design and digital teams to implement media objectives and strategies for paid marketing campaigns.Own and execute local PR, media relations and partnerships, including coordination with ambassadors, publishers and relevant third-party platforms to drive earned media and brand visibility.Demonstrate an understanding of the ENTERTAINER's business.Monitor and analyse market, retail and media trends, competitor activity and performance data to inform strategy and optimisation.Required Experience & Qualifications5+ years' experience in Marketing within the retail, media or FMCG fieldsMust have experience with digital marketing and public relationsSkilled in project management, strategy, planning, and reporting Advanced Excel and PowerPoint skillsStrong Communication Skills in English is a must. Arabic advantageous. Must be willing to travel to travel within territoryDrivers license a strong plus
