Executive Assistant

About Us

Be Athletica is a purpose-driven activewear brand, launched in December 2024, built around sustainability, design, and performance. We use reclaimed fabrics and limited-edition production runs to create pieces that marry fashion and functionality for women who move mindfully.

In under a year, we've been featured by Hypebae, Emirates Woman, Grazia, Cosmopolitan, and Forbes Middle East, and we're just getting started.

The Role

We're looking for an Executive Assistant to join the team and to support the founder's day-to-day This role is ideal for someone who's hands-on, proactive, and thrives in an entrepreneurial environment where no two days are the same.

Roles & Responsibilities

1. Founder Support

Act as the primary point of coordination for the Founder — managing schedules, reminders, and daily priorities.

Follow up with external partners, collaborators, and agencies to ensure timely responses and deliverables.

Support with meeting preparation, note-taking, and task follow-ups.

Assist in coordinating between teams to keep projects on track.

1. Communications & Marketing

Assist in executing the monthly marketing calendar — from content planning to campaign rollouts.

Coordinate with creative agencies, designers, and photographers on briefs and deliverables.

Create call sheets and assist in day-of shoot coordination.

Track campaign performance and help prepare marketing reports and summaries.

Maintain all brand assets, content folders, and influencer databases.

Track creator collaborations, manage outreach lists, and ensure timely follow-ups.

Support during e-commerce and content shoots (prep, logistics, set coordination).

1. PR Support

Help draft press materials, media pitches, and follow-ups.

Keep track of ongoing features, collaborations, and media coverage.

Support event planning, retail support and execution — pop-ups, brand activations, and launches.

1. Product & Merchandising Coordination

Assist with product launches — uploading listings, cross-checking details on Shopify, and updating descriptions.

Maintain product databases, inventory sheets, and internal trackers.

Liaise with production and merchandising teams for sample management and product availability.

1. Administration & Operations

Support general brand operations as needed — from packaging to partner logistics.

Maintain email communication protocols and organize brand correspondence.

Support on e-commerce tasks when required.

Qualifications & Requirements:

• Bachelor's degree in associated field.
• 2-3 years of experience in an EA role (preferably in a retail-organisation.
• Strong organizational skills and ability to multitask.
• Excellent written and verbal communication.
• Familiarity or *some* experience with Canva, Google Drive, Shopify, and social media management tools.
• A proactive, detail-oriented mindset — comfortable taking ownership and working independently.
• Genuinely passionate about marketing, sustainability & storytelling
• Willingness to commute across UAE for events & marketing.
• The role requires flexibility & willingess to work post-hours and weekends if it demands.

Why Be Athletica?

• Experience working directly with key stakeholders across the GCC (& the world)
• Exposure to end-to-end brand building — from production to campaigns.
• A whole Be Athletica fit + accessories as part of your welcome & exclusive discount on all products.
• A fast-paced, creative environment where your ideas truly matter, with the role carved into your own.
• The chance to grow with one of the UAE's most exciting activewear brands.
• Competitive starting salary.

This is a full-time role, 5x a week with Saturday & Sunday off. This role is based in Sharjah, UAE. Applicants with existing UAE visas will be given preference.