Meta Ads Manager

1 day ago

Dubai, Dubai, United Arab Emirates ZONE 24 Properties LLC Full time

We are looking for a highly skilled Meta Ads Manager to plan, execute, analyze, and optimize paid campaigns across Facebook, Instagram, and Audience Network. The ideal candidate will have strong experience in lead generation, e-commerce performance campaigns, remarketing, and full-funnel Meta advertising.

Key Responsibilities1. Campaign Strategy & Planning

  • Develop end-to-end Meta ads strategies for brand awareness, lead generation, and sales.
  • Set campaign objectives, KPIs, targeting, creatives, and budget allocation.
  • Identify audience segments, lookalikes, custom audiences and A/B testing opportunities.

2. Campaign Execution

  • Create, launch, and manage campaigns in Meta Business Manager & Ads Manager.
  • Build ad sets, retargeting funnels, and conversion-optimized structures.
  • Manage pixel implementation, events, conversions API and tracking accuracy.

3. Optimization & Performance Management

  • Monitor daily campaign performance and optimize for lower CPL, higher ROAS, CTR, and conversions.
  • Adjust bids, budgets, ad placements, audiences, creatives, and funnel stages.
  • Conduct A/B testing on creatives, copies, audiences, and landing pages.

4. Data Analysis & Reporting

  • Provide weekly and monthly performance reports.
  • Analyze campaign data, user behavior, and funnel performance to improve results.
  • Present insights and data-supported recommendations to management.

5. Creative & Content Coordination

  • Work closely with design and content teams to develop high-performance ads (images, videos, carousels, reels).
  • Ensure ad content meets Meta's advertising policies and Dubai regulations (if real estate).

6. Compliance & Regulatory Requirements (UAE Focus)

  • Ensure all real-estate ads include valid Trakheesi permit numbers and QR codes (if applicable).
  • Adhere to DLD/RERA policies for property advertisements.
  • Ensure all campaigns follow Meta advertising guidelines to avoid disapprovals/ban.

7. Cross-Channel Collaboration

  • Align Meta ads with Google Ads, TikTok Ads, SEO and CRM activities.
  • Coordinate lead handling flows with sales teams (WhatsApp, CRM, email automation).

Required Skills & QualificationsTechnical Skills

  • 2–5 years of hands-on experience managing Meta Ads.
  • Proficient in Business Manager, Ads Manager, Events Manager & Conversions API.
  • Strong understanding of funnels, attribution, pixels, and analytics.
  • Knowledge of A/B testing, budget scaling, retargeting strategies.

Preferred Experience

  • Experience with real estate lead generation (advantage).
  • Experience targeting international markets (India, Singapore, GCC, Europe, Africa).
  • Familiarity with CRM tools (Leadrat, HubSpot, Zoho, Salesforce).
  • Arabic language is a plus (not required).

KPIs (Key Performance Indicators)

  • Cost Per Lead (CPL)
  • Lead Quality Score
  • Return on Ad Spend (ROAS)
  • CTR, CPM, CPA improvements
  • Lead-to-sale conversion (in real estate businesses)
  • Audience engagement & relevance score

Salary

  • AED 4,000 – 6,000
  • UAE Employment Visa
  • Work Permit
  • Health Insurance

CONNECT:- /

Job Types: Full-time, Permanent, Contract

Contract length: 24 months

Pay: AED4, AED6,000.00 per month

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