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Position Overview
We are looking to hire an experienced Marketing Manager with a strong F&B background to lead and execute end-to-end (360°) marketing strategies for the company.
The ideal candidate will be both strategic and hands-on, capable of driving brand growth, increasing footfall, building partnerships, and delivering impactful campaigns across all channels.
This role is ideal for someone who understands the dynamics of the food & beverage industry, thrives in fast-paced environments, and has proven experience in events, collaborations, and brand partnerships
Key Responsibilities
1. 360° Marketing Strategy
• Develop and execute a comprehensive 360° marketing strategy aligned with brand and business objectives.
• Manage marketing across digital, social media, PR, in-store, outdoor, activations, and events.
• Plan and manage annual and seasonal marketing calendars.
2. Brand & Campaign Management
• Lead brand positioning, messaging, and consistency across all touchpoints.
• Conceptualize and execute product launches, seasonal campaigns, and promotions.
• Work closely with design, content, and social teams to deliver high-quality creatives.
3. Events, Partnerships & Collaborations
• Proactively source, negotiate, and manage events, pop-ups, brand activations, and sponsorships.
• Identify and secure strategic partnerships (malls, corporates, lifestyle brands, platforms, and communities).
• Collaborate with influencers, creators, and media partners to maximize brand exposure.
4. Digital & Performance Marketing
• Oversee social media strategy, content planning, and paid campaigns.
• Monitor performance metrics, insights, and ROI across digital channels.
• Work with agencies or internal teams on SEO, paid media, and analytics.
5. Operations & Cross-Functional Alignment
• Collaborate closely with operations, sales, and procurement teams to ensure campaigns are operationally feasible.
• Support new branch openings, fit-outs, and local store marketing initiatives.
• Align marketing initiatives with revenue targets and customer acquisition goals.
6. Budgeting & Reporting
• Manage the marketing budget efficiently and track spend vs ROI.
• Prepare monthly and quarterly performance reports with actionable insights.
• Continuously optimize campaigns based on data and results
Requirements
• 5–7 years of proven experience in marketing, preferably within F&B, hospitality, or retail.
• Strong experience in 360° marketing (online & offline).
• Demonstrated success in events, partnerships, collaborations, and activations.
• Solid understanding of consumer behavior in the F&B industry.
• Experience managing agencies, vendors, and cross-functional teams.
• Strong project management, negotiation, and communication skills.
• Data-driven mindset with the ability to translate insights into action.
Preferred Skills & Attributes
• Experience working with multi-branch F&B brands.
• Existing network within malls, event organizers, lifestyle brands, and media.
• Creative thinker with strong execution capabilities.
• Hands-on, proactive, and solution-oriented.
• Ability to work under pressure and manage multiple projects simultaneously
What We Offer
• Opportunity to lead marketing for a well-established and growing F&B brand.
• High level of ownership and creative freedom.
• Collaborative work environment with direct impact on business growth.
• Competitive salary package based on experience.
