Cafe Marketing Specialist

22 hours ago

Sharjah, Sharjah, United Arab Emirates CRWD Agency Dubai Full time

Café Marketing & Social Media Specialist (Sales-Driven)

Location

On-site / Hybrid (Café + Events)

Job Overview

We are hiring an experienced Café Marketing & Social Media Specialist whose primary mission is to increase revenue from:

  • In-store café sales
  • Events & catering

Social media management is a tool to drive sales, not the final goal. We are looking for someone who understands how to turn content, promotions, and campaigns into real customers and bookings.

Key Responsibilities1. In-Store Sales Growth (Primary Responsibility)

  • Plan and execute weekly and monthly sales campaigns to increase:
  • Daily footfall
  • Average order value
  • Repeat visits
  • Create product bundles, limited-time offers, upselling strategies, and staff selling scripts.
  • Work closely with café staff to ensure promotions are actively pushed to customers.

  • Improve menu layout, visuals, and product positioning to drive impulse buys.

  • Events & Catering Marketing

  • Promote café events, catering, and coffee cart services.

  • Create event offers, packages, and pricing strategies.
  • Generate leads through:
  • Social media
  • WhatsApp
  • Local partnerships and walk-ins
  • Support event execution and identify upsell opportunities.

  • Track event performance and profitability.

  • Social Media Management

  • Manage daily content for Instagram, TikTok, and other relevant platforms.

  • Plan and execute a monthly content calendar aligned with sales goals.
  • Create and post:
  • Product-focused content
  • Promotions and limited offers
  • Behind-the-scenes café content
  • Event highlights and customer moments
  • Respond to DMs, comments, and inquiries, converting them into store visits or bookings.

  • Work with influencers or creators when needed (ROI-focused).

  • Campaigns & Promotions

  • Launch seasonal, weekend, payday, and holiday campaigns.

  • Lead new product launches from idea to execution.
  • Coordinate in-store visuals: posters, table cards, menus, stickers.

  • Collaborate with suppliers for joint promotions.

  • Performance Tracking & Reporting

  • Track and report on:

  • Sales before vs after campaigns
  • Social media performance tied to footfall and orders
  • Event inquiries and conversions
  • Use data to improve content, offers, and promotions.
  • Present clear insights and next steps to management.

Required Experience & SkillsMust-Have

  • 2–5 years experience in café, restaurant, F&B, or retail marketing.
  • Proven experience managing social media pages for a business.
  • Demonstrated ability to increase sales through marketing.
  • Strong understanding of café customer behavior.
  • Hands-on, execution-focused mindset.

Nice-to-Have

  • UAE F&B experience
  • Canva / basic design skills
  • Paid ads experience (local targeting)
  • WhatsApp marketing & loyalty programs

Key KPIs

  • In-store sales growth
  • Average order value
  • Event & catering bookings
  • Social media-driven inquiries
  • Campaign ROI

Personality & Mindset

  • Sales-first thinking
  • Creative but numbers-driven
  • Proactive and fast-moving
  • Comfortable working on-site and during events

What We Offer

  • Real impact on business growth
  • Creative freedom with accountability
  • Competitive salary + performance incentives
  • Growth into Marketing Manager / Growth Lead

Job Type: Full-time

Pay: AED6, AED7,000.00 per month

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