Freelance PR Specialist – Luxury F&B Dubai

22 hours ago

Dubai, Dubai, United Arab Emirates Twine Full time

Join a dynamic project focused on elevating the profile of a luxury catering and event-styling brand in Dubai's high-end hospitality sector. This role centers on developing and executing a tailored PR and media outreach strategy to increase brand visibility, secure event invitations, and foster relationships with key media and influencers in the luxury lifestyle and F&B industries. The position requires a proactive approach to identifying opportunities for exposure, managing ongoing communications, and supporting branded activations and bespoke hospitality experiences. The ideal candidate will thrive in a fast-paced, hybrid work environment and demonstrate a deep understanding of Dubai's luxury market.

Responsibilities

  • Develop and implement a comprehensive PR and media outreach strategy for the luxury F&B and events sector
  • Build and maintain relationships with media contacts, journalists, and influencers relevant to Dubai's luxury and hospitality industries
  • Secure media coverage, event invitations, and brand features in high-profile publications and platforms
  • Manage and update media lists, ensuring accurate and up-to-date contact information
  • Draft press releases, pitches, and communication materials tailored to the luxury market
  • Support branded activations and event-styling projects with effective PR initiatives
  • Monitor media coverage and report on PR campaign performance
  • Collaborate with internal teams to align messaging and brand positioning
  • Attend select events and activations in Dubai as required

Skills And Requirements

  • Proven experience in PR, communications, or media outreach within the UAE, preferably in luxury lifestyle, F&B, or hospitality sectors
  • Strong knowledge of Dubai's luxury market and media landscape
  • Excellent English writing, editing, and verbal communication skills
  • Demonstrated ability to build and maintain media and influencer relationships
  • Experience with event PR, branded activations, and influencer marketing is highly valued
  • Ability to work independently and manage multiple projects simultaneously
  • Comfortable with a hybrid work arrangement, including on-site presence in Dubai as needed
  • Strong organizational skills and attention to detail
  • Bachelor's degree in Communications, Public Relations, Marketing, or a related field preferred

About Twine
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