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Head of Marketing

2 weeks ago

Dubai, United Arab Emirates Growth Idea Full time

**Head of Marketing - B2B Growth | Data & Performance-Driven**

We are a leading business coaching group working with ambitious SMEs to help scale profitably, build high-performing teams, and improve asset value. Following consistent growth across our businesses, we are seeking a commercially focused **Head of Marketing** to lead and elevate our marketing strategy, execution, and ROI across the Group.

**Key Responsibilities**
- Lead and implement end-to-end B2B marketing **strategy** across the Group, with a focus on measurable ROI
- Own and optimise PPC and SEO performance, aligning strategy and execution to business growth targets
- Manage, mentor and coordinate a skilled internal marketing team comprising: Content Specialist, Landing Page & Automation Expert, PPC Specialist and an AI Automation Specialist
- Manage external agencies and partners to ensure alignment with campaign KPIs and delivery standards
- Develop and monitor performance dashboards, reporting regularly to senior leadership on KPIs, CPL, conversion rates and lead quality
- Oversee the production of high-quality assets, content, landing pages, and automated workflows to support each stage of the marketing funnel
- Ensure full alignment between brand positioning, marketing messaging and lead generation efforts
- Use a data-driven, test-and-learn approach to improve channel performance and funnel efficiency
- Collaborate closely with business unit leaders to align marketing with commercial objectives and new growth initiatives.

**What We’re Looking For**
- Minimum **10 years of B2B marketing experience**, with a strong focus on lead generation and commercial growth
- Proven track record of scaling inbound and outbound campaigns through **PPC, SEO, and marketing automation**:

- Hands-on experience managing six-figure digital budgets and delivering results under tight CPL and CPA targets
- Strong understanding of the full marketing funnel and optimisation levers across each stage
- Excellent leadership and stakeholder management skills, with the ability to manage multiple units concurrently
- Strong analytical and reporting capability - confident using data to guide decision-making and measure impact
- Comfortable being both strategic and operational - able to think at the 10,000-foot view and execute at ground level

**Tech Stack & Tools**
- Familiarity with or experience using:

- Ontraport, HubSpot, Salesforce, GoHighLevel or similar CRMs
- Multiple Paid Digital Advertising Channels
- AI Content Generation, Automation and Integration tools - both coding and low code
- SEO tools such as SEMrush, Ahrefs, Google Search Console
- GA4, Looker Studio or similar analytics dashboards

**Why Join Us**
- Be part of a **high-integrity, results-focused leadership team** with strong values and clear direction
- Own and shape the marketing function across a growing portfolio of businesses
- Work in a **fast-paced, commercially-minded environment** that values competence, performance, and care
- Competitive salary with performance-linked bonus structure

**The Role at a Glance**

**Job Type**: Full-time, Permanent

**Location**: Dubai-based (open to people looking to relocate)

**Salary**:Competitive + Performance Bonus

**Reports To**: Director of the Group

**How to Apply**

If you are a strategic and performance-focused marketer looking for a role where you can lead with autonomy, deliver measurable results, and work with a high-calibre team - we’d like to hear from you. _**Please submit your CV and a brief cover note outlining relevant experience.**_

Application Question(s):

- Have you ever led an end-to-end B2B marketing strategy that directly supported business growth targets?
- Have you managed a six-figure digital marketing budget and worked towards specific CPL or CPA targets?

**Education**:

- Bachelor's (preferred)

**Experience**:

- B2B marketing: 10 years (required)