Marketing Manager

5 days ago


Dubai, Dubai, United Arab Emirates Fragrance World Full time
Direct message the job poster from Fragrance World

HR | Digital Marketing | Social Media Manager

We are seeking a dynamic and strategic Marketing Manager to lead and manage the Influencer Marketing Team and Social Media Team. This role requires a blend of creativity, leadership, and analytical skills to drive impactful influencer collaborations and social media roadmap. The ideal candidate will be responsible for ensuring all marketing initiatives align with brand objectives, enhance engagement, and contribute to business growth.

Key Responsibilities:

1. Lead, mentor, and manage the Influencer Marketing Executives and Social Media Executives.
2. Set clear goals, KPIs, and performance expectations for the team.
3. Conduct regular performance reviews and provide guidance for professional development.
4. Develop and oversee influencer marketing and social media strategies to align with brand objectives.
5. Ensure influencer partnerships are impactful, data-driven, and aligned with brand positioning.
6. Optimize social media engagement and follower growth through innovative content.

Campaign Execution & Coordination:

1. Oversee the execution of influencer collaborations, ensuring timely product shipping and content delivery.
2. Manage social media content calendars, ensuring cohesive brand storytelling across platforms.
3. Collaborate with the marketing, creative, and performance teams for integrated campaign execution.

Process Optimization & Reporting:

1. Establish and refine workflows for influencer and social media marketing initiatives.
2. Track, analyze, and report on influencer and social media campaign performance.
3. Utilize data-driven insights to optimize future marketing efforts.

Stakeholder Collaboration:

1. Work closely with the Business Head to translate business goals into actionable marketing strategies.
2. Align influencer and social media efforts with broader marketing initiatives and business priorities.
3. Maintain relationships with key influencers, agencies, and external partners.

Requirements:

1. Bachelor's degree in Marketing, Business, or a related field, Masters is preferable.
2. 4+ years of marketing experience, with at least 2+ years of managing teams, preferably in the Gulf.
3. Strong leadership skills
4. Excellent communication and decision-making abilities.
5. Advanced Excel skills for tracking, reporting, and analysing marketing performance.
6. Ability to create and implement structured processes for efficiency.
7. Strong understanding of influencer marketing tools, social media trends, and engagement strategies.
8. Data-driven mindset with the ability to adapt to evolving marketing trends.
9. Highly creative.

Preferred Requirements:

1. Experience in beauty, fragrance, or lifestyle industries.
2. Familiarity with marketing tools such as Google Analytics, CRM platforms, or social media management tools like Hootsuite.
3. Passion for branding, storytelling, and digital marketing innovation.
4. Willing to relocate to Dubai.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Personal Care Product Manufacturing

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