Influencer Marketing Manager MR
2 days ago
Influencer Marketing Manager, MR Responsibilities:
- Spearhead Meta Quest's global creator-centric community strategy across Facebook, Instagram, Twitter, YouTube, TikTok, Discord, Reddit, Twitch, and other relevant platforms to identify and cultivate Creators from or MR/VR audience.
- Create platform-specific strategies including proactive and reactive creator and fan engagement programs.
- Establish processes for Discord community management and activation to achieve lasting results and best practices.
- Collaborate with cross-functional teams (Product Marketing, Creative, Sales, Performance Marketing, Brand Strategy, PR) to develop innovative scaled creator and community management plans.
- Manage agency partners and work closely with customer service and cross-functional teams.
- Analyze and report on scaled creator and Discord community management performance to continuously optimize efforts.
- Operate globally
- coordinate initiatives with regional marketing counterparts.
- Develop playbooks to grow and retain the Meta Quest Discord Community.
- Moderate user content and enforce guidelines for a positive, safe environment.
- Expand and promote the Meta Quest Creator Program alongside agency partners.
- Increase awareness of new hardware and software features within the creator program and community.
- Examine community data to identify trends, sentiment, and improvement areas.
Minimum Qualifications:
- 8+ years of social media or community management experience in consumer product categories such as consumer tech, gaming, entertainment, or culture.
- Proven track record of creating successful social & influencer activation strategies.
- Experience leading agency partners and inspiring high-quality work for social channels.
- Experience to communication skills with the experience to influence strategic decisions
- Experience in understanding of social marketing, creator, and content trends.
Preferred Qualifications:
- Bachelor's degree or equivalent marketing experience.
- Experience in innovative consumer product categories like consumer tech and/or AR/VR technologies, gaming, or culture brands.
- Experience gamer and active Quest MR/VR user and advocate.
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