Influencer Marketing Manager MR
1 week ago
Influencer Marketing Manager, MRResponsibilities:
- Spearhead Meta Quest's globalcreator-centric community strategy across Facebook, Instagram,Twitter, YouTube, TikTok, Discord, Reddit, Twitch, and otherrelevant platforms to identify and cultivate Creators from or MR/VRaudience.
- Create platform-specific strategiesincluding proactive and reactive creator and fan engagementprograms.
- Establish processes for Discordcommunity management and activation to achieve lasting results andbest practices.
- Collaborate withcross-functional teams (Product Marketing, Creative, Sales,Performance Marketing, Brand Strategy, PR) to develop innovativescaled creator and community managementplans.
- Manage agency partners and work closelywith customer service and cross-functionalteams.
- Analyze and report on scaled creator andDiscord community management performance to continuously optimizeefforts.
- Operateglobally
- coordinate initiatives with regionalmarketing counterparts.
- Develop playbooks togrow and retain the Meta Quest DiscordCommunity.
- Moderate user content and enforceguidelines for a positive, safeenvironment.
- Expand and promote the Meta QuestCreator Program alongside agencypartners.
- Increase awareness of new hardwareand software features within the creator program andcommunity.
- Examine community data to identifytrends, sentiment, and improvement areas.
Minimum Qualifications:
- 8+ years of social media or communitymanagement experience in consumer product categories such asconsumer tech, gaming, entertainment, orculture.
- Proven track record of creatingsuccessful social & influencer activationstrategies.
- Experience leading agency partnersand inspiring high-quality work for socialchannels.
- Experience to communication skillswith the experience to influence strategicdecisions
- Experience in understanding of socialmarketing, creator, and content trends.
Preferred Qualifications:
- Bachelor's degree orequivalent marketing experience.
- Experience ininnovative consumer product categories like consumer tech and/orAR/VR technologies, gaming, or culturebrands.
- Experience gamer and active Quest MR/VRuser and advocate.
Marketing & Sales,Collaborationskills
Employment Type : FullTime
Department / Functional Area: Marketing,Brand Management,Marketing Research,DigitalMarketing
Experience: years
Vacancy: 1
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