Specialist Regional Marketing

3 days ago

Dubai, Dubai, United Arab Emirates Checkout Full time

We are seeking a creative and ambitious Regional Marketing Specialist MENA to accelerate our business expansion in the MENA region. Central to your role will be driving revenue growth for through customercentric AccountBased Marketing (ABM) and integrated marketing efforts. You will implement marketing strategies that amplify our brand visibility and foster deeper engagement with prospects and existing merchants.

ABM will be at the core of your work with responsibilities spanning 1:1 1:few and 1:many ABM motions ensuring highimpact interactions with Tier 1 2 merchants and high priority prospects. Youll also play a pivotal role in cocreating success stories with merchants turning them into public advocates for Reporting to the MENA Marketing Lead youll work closely with the Commercial team (Sales and Account Management) and the wider global Marketing team to deliver measurable results.

How youll make an impact:

  • ABM Execution and Merchant Advocacy: Develop and execute ABM campaigns to drive engagement with highvalue prospects and key merchants. Collaborate with merchants to cocreate case studies press opportunities and event participation to strengthen advocacy efforts. Use ABM strategies to enhance merchant retention and grow advocacy within the region.

  • Campaign Support: Cocreate and execute regionspecific marketing campaigns with a strong focus on diversified AccountBased Marketing execution (1:1 1:few 1:many). This includes the development and implementation of targeted digital campaigns to amplify reach engagement and lead generation across key platforms.

  • Personalized Messaging and Sales Enablement: Create tailored messaging and sales assets for key accounts that align with regional insights and product propositions. Support Sales and Accounts Management Teams with tools that enhance account engagement.

  • Regional marketing contribution: Assist in the development and execution of a comprehensive crosschannel marketing plan for the MENA region driving revenue growth and brand awareness.

  • Events: Collaborate closely with the Commercial team to design and execute regional events and field marketing initiatives that are strategically aligned with ABM principles. This includes creating tailored experiences for 1:few and 1:many engagement models driving meaningful connections with target accounts and fostering stronger merchant relationships through events that emphasize cocreation advocacy and value delivery.

  • Analytical insight: Use tools such as Looker Pardot Salesforce 6sense and Google Analytics to measure the impact and ROI of marketing activities and turn insights into actionable strategies.

  • Market awareness: Stay informed about regional market dynamics to ensure marketing efforts align with both global strategies and local preferences.

  • Regional brand visibility and advocacy: Build and fortify relationships with influential figures partners and wellknown payments organizations in the local market boosting regional brand presence.

Qualifications :

  • 35 years in strategic B2B marketing with a focus on AccountBased Marketing (ABM). A background in payments fintech or related sectors is highly preferr

  • Experience across multiple marketing channels: Demonstrated use of various marketing channels such as content creation events social media PR digital marketing and email campaigns.

  • Independent problemsolving: Proactive in addressing tasks and challenges with a selfdirected and solutionoriented approach.

  • Project Management: Skilled in managing projects setting priorities and supporting crossfunctional teams to action.

  • DataDriven Mindset: Experience with marketing technology tools for performance tracking and ROI analysis as well as providing actionable recommendations to drive improvements.

  • Innovation Mindset: Ability to explore innovative strategies and support the execution of new ideas.

  • Collaborative team player: Enthusiastic about contributing to a dynamic team collaborating effectively with colleagues worldwide to achieve impactful results.

  • Excellent communication skills both verbal and written with the ability to convey ideas clearly and effectively to diverse audiences. Arabic language is a plus.

Additional Information :

Apply without meeting all requirements statement 

If you dont meet all the requirements but think you might still be right for the role please apply anyway. Were always keen to speak to people who connect with our mission and values.

We believe in equal opportunities

We work as one team. Wherever you come from. However you identify. And whichever payment method you use. 

Our clients come from all over the world and so do we. Hiring hardworking people and giving them a community to thrive in is critical to our success.

When you join our team well empower you to unlock your potential so you can do your best work. Wed love to hear how you think you could make a difference here with us. 

We want to set you up for success and make our process as accessible as possible. So let us know in your application or tell your recruiter directly if you need anything to make your experience or working environment more comfortable. Well be happy to support you.

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Remote Work :

No

Employment Type :

Fulltime

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