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Regional Marketing Lead

2 weeks ago

Dubai, Dubai, United Arab Emirates Binance Full time

We are seeking a highly skilled Regional Marketing Lead to join our team and lead our communications strategy for the APAC market. As a key member of our team, you will be responsible for developing and implementing a comprehensive PR strategy that aligns with regional market strategies and overall company goals.

Main Responsibilities
  1. Strategic Planning and Execution: Develop and implement a comprehensive PR strategy for the APAC market, aligning it with regional market strategies and overall company goals.
  2. Media Relations and Content Creation: Build and maintain strong relationships with regional media, KOLs, and key stakeholders, and develop and manage the editorial calendar for the regional market.
  3. Crisis Management and Day-to-day Management: Handle crisis communications effectively, including regulatory issues, and oversee PR-related budgets with a focus on efficient resource allocation and regular performance assessments to optimize ROI.
Requirements
  • At least 10 years of experience in both in-house PR and agency roles.
  • Fluency in English is required to coordinate with overseas partners and stakeholders.
  • Degree or major in PR, Communications, or a related field.