Category Manager
3 days ago
Innovative SKU Onboarding:
- Scout and onboard unique and innovative SKUs that align with market demand and our strategic priorities.
- Build a pipeline of emerging products and niche offerings, diversifying our catalog and improving customer acquisition and retention.
Strategic Partnerships:
- Identify and develop strategic partnerships with key players in the grocery, FMCG, and food tech industries.
- Negotiate terms and establish long-term collaborations with local and international brands to enhance our product range and market reach.
Supplier Collaboration & Product Development:
- Work closely with suppliers to co-develop exclusive products and packaging that cater to current and future customer preferences.
- Drive initiatives with suppliers that contribute to product differentiation and align with our sustainability and innovation goals.
Market & Trend Analysis:
- Conduct regular market research to stay ahead of global consumer trends, identifying potential product opportunities and category expansions.
- Develop and present recommendations on product innovations and emerging trends to internal teams, influencing assortment strategy.
Innovation Pipeline Management:
- Lead the development and management of a product innovation pipeline, ensuring a steady flow of new offerings that resonate with our target audience.
- Collaborate cross-functionally with marketing, category management, and operations to ensure successful product launches.
Performance Tracking & Optimization:
- Monitor the performance of onboarded SKUs and partnerships, leveraging data insights to refine strategies and achieve optimal sales and profitability.
- Optimize supplier agreements and product pricing to maintain competitive advantage while ensuring profitability.Innovative SKU Onboarding:
- Scout and onboard unique and innovative SKUs that align with market demand and our strategic priorities.
- Build a pipeline of emerging products and niche offerings, diversifying our catalog and improving customer acquisition and retention.
- Bachelor's degree in Business, Marketing, or a related field; MBA is a plus.
- 5+ years of experience in business development, preferably within the FMCG, retail, or online grocery sector.
- Proven track record in onboarding new products and managing strategic partnerships.
- Strong understanding of consumer behavior, market trends, and e-commerce dynamics.
- Excellent negotiation, communication, and relationship management skills.
- Analytical mindset with experience in using data to drive business decisions.
1. Strategic Thinking
- Ability to create long-term strategies for the product category, aligning with overall company goals.
- Identifying market trends and customer demands to forecast future product needs.
- Analyzing competitor strategies and positioning to create a competitive advantage.
2. Market Research and Analysis
- Conducting market research to understand customer needs, industry trends, and competitor activities.
- Analyzing sales data and performance metrics to optimize product offerings.
- Evaluating product lifecycles, market positioning, and pricing strategies.
3. Product Knowledge
- In-depth understanding of the products within the category, including features, benefits, and target customers.
- Keeping up to date with product developments, innovations, and emerging trends in the industry.
- Collaborating with product development teams to improve or create new products.
4. Financial Acumen
- Managing category budgets, pricing strategies, and cost structures.
- Setting sales targets and profitability goals for the product category.
- Conducting cost-benefit analyses to ensure pricing, margins, and product strategies are financially sound.
5. Negotiation Skills
- Negotiating with suppliers and vendors on pricing, product availability, and terms of contract.
- Securing favorable terms to maximize profitability while ensuring product quality and availability.
- Managing supplier relationships to ensure efficient product sourcing and timely deliveries.
6. Cross-functional Collaboration
- Working closely with sales, marketing, logistics, and inventory teams to ensure products are well-promoted, available, and aligned with customer demands.
- Coordinating with the marketing team for product promotions, campaigns, and advertising.
- Collaborating with the supply chain and logistics teams to manage inventory levels and stock control.
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