Category Marketing Manager

2 weeks ago


Dubai, Dubai, United Arab Emirates Reliance Career Opportunities Full time

To apply, please check the link below:

We are looking for a Category Marketing Manager for one of our FMCG clients (Edible Oil & Fats: Olive Oil, Vegetable Oil, Ghee, Butter, etc.) based out of Dubai.

Job Description:
Manage the categories efficiently through a well-developed marketing plan leading to an increase in volume, value, and profitability. Develop the yearly marketing activity plans for the categories. Manage the P&L of the categories. Be the right brand ambassador who drives equity, awareness, and off-take.

Education & Experience:
Bachelor's Degree in Marketing
3-5 years of experience in brand management and marketing, preferably with trade marketing and sales knowledge in FMCG.

Skills and Competencies:

  • Analytical skills and attention to detail
  • An understanding of trends and an ability to respond to customers' wishes
  • Creativity and an ability to produce innovative and original ideas
  • Team working skills
  • The ability to manage and allocate budgets
  • Written and verbal communication skills
  • Experience with and an understanding of market research
  • Time and project management skills, including the ability to work on multiple projects at the same time
  • An ability to think strategically and come up with campaigns

Responsibilities:

  • Responsible for the overall performance of categories, equity, distribution, and sales
  • Responsibility for the P&L of the categories
  • Market analysis and product launches
  • Monitoring the marketing activities performance and measuring the success of campaigns
  • Developing reports
  • Developing consumer packaging and promotional packaging
  • Managing category budgets
  • Organizing events such as product launches, exhibitions, and product shoots
  • Individual Performance Measures
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