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Brand Manager

2 weeks ago


Dubai, Dubai, United Arab Emirates Apparel Group Full time

POSITION OBJECTIVE
- The position is responsible for overall brand development and implementation for maximized sales and profit.
- Strategize for brand penetration and positioning within the region to create brand image in the market.

Key Responsibilities

  • Brand Growth and Profitability
    - Maximize sales and profitability of brand stores in line with Company targets.
    - Develop the brand launch strategy in consultation with the Brand General Manager.
    - Control costs within budgetary guidelines for the brand stores.
    - Maximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as per brand product, style and assortment plans.
    - Review feedback from territories on Brand acceptance and customer expectations.
    - Ensure adherence to financial plan in all key areas: sales, markdowns, margin, and average inventory.
    - Create the brand positioning in consultation with the Marketing team and Brand Principal / Brand General Manager.
    - Involve in recruitment and training of team members.
  • Brand Merchandise Planning and Product Selection
    - Study merchandise requirements for assigned brand by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forthcoming events, and replenishment needs.
    - Design the merchandise plan (pricing, promotion, assortment, etc.) with the team for timely availability of stocks at the stores.
    - Determine buying requirements and formulate buying plan and budget.
    - Conduct product selection in coordination with the buying requirements and the product research received.
    - Ensure effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance).
  • Brand Image
    - Create brand awareness "Club Apparel".
    - Coordinate with Retail Operations to collate the feedback on retail and brand operations.
    - Develop Strategy for Visual Merchandising at Stores and ensure implementation of the same.
  • Market and Competition Research
    - Acquire market intelligence through various sources and analyze trends that may impact business.
    - Research the brand acceptance within the region or any new territory and identify any inputs on brand customizations required.
    - Map competition prices/products and provide qualitative inputs to business.
    - Research and look at new sites for brand outlets and discuss the same with the Operations Manager and General Manager.
    - Research on the latest trends in products, brands, styles, designs, fits, etc.
  • Projects & Administration
    - Evaluate the selected site on parameters like trade area, customer base, additional merchandising considerations and seek internal approvals.
    - Co-ordinate for new store openings and re-fits with the operations and projects team.
    - Ensure brand outlet locations are in line with the brand strategy and positioning.
    - Ensure adherence to the store opening plan.
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