Bids & Proposals Writer

4 days ago

Dubai, Dubai, United Arab Emirates Serco Full time

Bid & Proposals Writer
Make a difference every day

We are a multinational organisation with a global team of 50,000 colleagues. In the Middle East we operate in the Transport, Defence & Advisory sectors, delivering services in Asset Management, Customer Experience, Fire & Rescue and Air Navigation Services. We are innovators, committed to redesigning and improving public services to fulfil our purpose to impact a better future by "Bringing National Visions to Life".

Your Opportunity

The Bids & Proposals Writer is responsible for creating, structuring and refining high-quality written content for bid and proposal submissions. This role plays a vital part in ensuring that all bids and tenders are clear, compelling and fully aligned with client requirements and company objectives. The Bid Writer collaborates closely with Bid Managers, Subject Matter Experts (SMEs) and other stakeholders to develop engaging and persuasive responses that maximize the company's chances of winning new business.

The ideal candidate should have the ability to multi-task and prioritise particularly in a pressured environment and is a self-motivated and self-disciplined, proactive team player.

The role will be predominantly based out of our Dubai HQ with prospects of regional travel to support related projects, bids and opportunities.

Key Accountabilities

  • Provide bid writing services to bids of various scale and complexity, across all of Serco Middle East business sectors.
  • Write, edit and refine clear, concise and compelling bid responses that meet client requirements.
  • Develop executive summaries, case studies and win themes that effectively showcase the company's value proposition.
  • Ensure all written content is consistent, engaging and aligned with the company's tone, branding and messaging.
  • Tailor responses to reflect client pain points, evaluation criteria, and procurement guidelines.
  • Lead storyboard sessions with bid/proposal team members.
  • Support the team with bid production including management of printing, graphics and design production and the final quality checking of bid submissions.
  • Review/edit proposals to ensure they are grammatically correct, consistent and well-structured.
  • Conduct quality control checks to ensure compliance with tender requirements and internal governance policies.
  • Ensure bids are free of errors, formatting issues and inconsistencies before final submission.
  • Maintain and update a centralised bid content library, ensuring high-quality, reusable material is available for future bids.
  • Work with Subject Matter Experts (SMEs) to extract key information and translate technical, financial, and operational details into compelling narratives.
  • Work with Serco's operational Business Units to understand live contractual operations (in the field) and to translate data gathered into detailed, up-to-date and relevant case studies including relevant statistics, success stories and data to support future bidding activity.

Specific Requirements

  • Bachelor's degree in English, Communications, Journalism, Business, or a related field.
  • Writing experience within a bid team/environment of 2-5 years.
  • Excellent writing, editing and proofreading skills with the ability to craft clear and compelling proposals.
  • Experience in writing and structuring responses for RFPs, RFQs, ITTs, and tender documents.
  • Strong ability to translate technical and operational content into persuasive/engaging narratives.
  • Proficiency in Microsoft Office (Word, PowerPoint, Excel), bid management software, and CRM tools (e.g., Microsoft Dynamics, Salesforce).
  • Ability to write and speak fluently in English.
  • Ideally has experience working in regulated industries (e.g., construction, IT, healthcare, government, or professional services).
  • Preferably familiar with compliance frameworks, procurement laws, and bid governance processes and have knowledge of graphic design software (e.g., Adobe InDesign) to enhance bid presentation.

What's in it for you?

  • Competitive monthly pay and allowances that are commensurate with the role and industry standards.
  • Comprehensive medical insurance coverage and life insurance, so our employees can feel secure in their health and financial wellbeing.
  • We recognize the importance of work-life balance, which is why we offer competitive leave benefits that exceed industry standards.
  • We offer an annual airfare allowance to support our expat colleagues to stay in touch and visit their loved ones.
  • We pride ourselves on providing a supportive work environment where we foster a positive Safety-First culture.
  • We care deeply about our colleagues' wellbeing and offer access to wellbeing programs and platforms to support their physical, mental, and emotional health.
  • As a global organization, we offer a vast array of career paths for our employees to choose from. The scale and breadth of our organization provides our colleagues with opportunities for growth and variety in their career path, both regionally and globally.

Join Us

At Serco, we believe there is a place here for everyone. A place where you can bring your authentic self to work every day. Our workplace culture is one that embraces diversity and fosters equity, respect, and belonging for every individual. We are committed to equal employment opportunities and creating an inclusive environment that proudly celebrates the perspectives and backgrounds that each of our employees bring to work every day.

Join Serco and be part of a values-driven organization that invests in the development and well-being of its employees and offers a rewarding and fulfilling career.

Serco is committed to Equal Employment Opportunities and is committed to ensuring the safety of all of its employees through its Zero Harm initiative. Please visit for more information.

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