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Account Director

2 weeks ago

Dubai, Dubai, United Arab Emirates Tbwa ChiatDay Inc Full time

About Burson

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson operates under WPP (NYSE: WPP), the creative transformation company. Learn more at .

JOB TITLE: ACCOUNT DIRECTOR/SENIOR CONSULTANT – GAMING & ESPORTS

ROLE:

Account Directors at Burson are active leaders in their practice, team and office. You will be a role model for your team and a 'trusted consultant' to your clients.

At this level, you have the experience and autonomy to independently lead a portfolio of retainer and project campaigns across practices and publishing channels (traditional and social; earned, owned, shared, and paid). Your creativity has ample chance to shine as you look for opportunities to retain and grow clients and deliver award‐winning work.

As an experienced Account Director specializing in gaming and e-sports communications, you are expected to lead team members to deliver top-tier PR and communication strategies for our clients in the gaming industry. Your role will revolve around content creation, client servicing, and strategic communication within the gaming and e-sports sector.

SKILLS + COMPETENCIES

At this level, you will be able to:

  1. Independently counsel with confidence, maturity and professionalism on integrated communication strategies, stakeholder engagement, digital and social media plans and content strategies.
  2. Have an in-depth understanding of the gaming and e-sports landscape, including key players, trends, and market dynamics.
  3. Be a trusted advisor, adding value to client relationships, assisting clients in achieving their business objectives and building incremental business.
  4. Confidently articulate and apply the 3P approach to existing and potential clients; train teams on how to actively apply this narrative.
  5. Develop and execute innovative PR and communication strategies tailored to clients in the gaming and e-sports industry.
  6. Pitch and deliver innovative ideas to clients and develop creative solutions that boost their brand's reputation.
  7. Fluently and confidently discuss social and digital strategies with clients, with an understanding of the role of SEO, website build, app development within an integrated marketing plan.
  8. Demonstrate understanding of earned, owned, shared, and paid channels, and recommend approaches for each.
  9. Deliver strategic senior counsel on content marketing, including how the content is published (channel, timing, optimization, influencer engagement).
  10. Create engaging and compelling content, including press releases, social media posts, and marketing materials, that resonates with target audiences.
  11. Stay abreast of industry trends, news, and developments to provide strategic insights and recommendations to clients.
  12. Collaborate with cross-functional teams to develop integrated communication campaigns that drive brand awareness and engagement.
  13. Ensure projects are delivered on time, on budget and exceed client's expectations in terms of results and professionalism; manage resources, review, and approve client deliverables.
  14. Be confident in managing and resolving challenges with clients around scope, performance, results, and similar issues.
  15. Act as a leader in storytelling and propose innovative multi‐channel content strategies for clients that generate new revenue streams.
  16. Develop and discuss an appropriate and transparent reporting, review and insight model that will demonstrate successes and identify failings of activity with clients in a positive and productive environment.
  17. Create, lead, and deliver presentations with impact.
  18. Lead and facilitate effective brainstorming internally.
  19. Analyze an online digital and influencer audit and deliver recommendations.
  20. Act as the brand guardian and quality control for clients.
  21. Draw from the Burson network and industry contacts to bring in the right internal and external expertise to add value.

#LI-RS1

At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.

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