General Manager Products

4 days ago


Dubai, Dubai, United Arab Emirates Serri Full time

Job Description: General Manager (Product & Growth)

Company: Serri

Location: Dubai, UAE

Experience: 7+ years in Product, Growth, or Business Leadership roles

About Serri

  • Serri is an AI-powered growth engine for B2C marketing, enabling businesses to automate lead generation, qualification, and customer engagement using AI agents. As an Official Meta Tech Partner, we empower companies with plug-and-play AI automation to drive revenue without lifting a finger.

Role Overview

As the General Manager (Product & Growth) at Serri, you will drive our expansion in the UAE, leading product innovation, go-to-market strategies, and revenue growth. You will work closely with cross-functional teams to refine our AI CRM solutions and scale our customer base.

Key Responsibilities

  1. Own the product roadmap to enhance AI-driven automation for B2C marketing.
  2. Work closely with engineering and design teams to deliver high-impact features.
  3. Ensure seamless integrations with marketing and sales tools (WhatsApp, Slack, CRMs, etc.).
  4. Drive go-to-market strategies, customer acquisition, and retention.
  5. Optimize sales funnels and scale revenue channels via automation and AI-driven campaigns.
  6. Leverage data and insights to refine user engagement and conversion strategies.
  7. Lead market expansion efforts in the UAE and build key partnerships.
  8. Develop and execute strategic growth initiatives with a focus on SMBs and enterprise clients.
  9. Collaborate with the leadership team to drive profitability and long-term scalability.

What We're Looking For

  1. 7+ years of experience in product management, growth, or business leadership.
  2. Strong background in AI, SaaS, marketing automation, or B2C tech products.
  3. Proven track record of driving growth, optimizing product-market fit, and scaling revenue.
  4. Experience in launching and growing SaaS products in international markets (UAE experience is a plus).
  5. Strong analytical mindset with a focus on data-driven decision-making.
  6. Hands-on leadership style with a bias for execution and automation.

Why Join Serri?

  1. Be part of a high-growth AI SaaS startup disrupting B2C marketing.
  2. Work directly with the founding team to shape the future of AI-driven business automation.
  3. Competitive salary, performance-based incentives, and equity options.
  4. Hybrid work flexibility with a base in Dubai.

If you're a product-driven growth leader looking to build the future of AI-led marketing automation, let's talk

Apply Now: Send your resume to with the subject "GM (Product & Growth) - Dubai"

Qualifications

  • Business Planning and Analytical Skills
  • Product Management and Product Development skills
  • Sales experience
  • Strong strategic planning and decision-making abilities
  • Excellent leadership and team management skills
  • Experience in a similar role in the technology or startup industry
Seniority level

Executive

Employment type

Full-time

Job function

Business Development and Sales

Industries

Technology, Information and Internet

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