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Sr Specialist Campaign Management

1 week ago

Dubai, Dubai, United Arab Emirates TALABAT Full time
Roles and responsibilities
  • Handling All campaign andcustomer analysis via SQL & BigQuery.
  • Leading all data tools for the foodmarketing team
  • Creating the right platforms tofacilitate the data information flow towards differentstakeholders.
  • Handling, planning &liaising with internal teams to activatecampaigns;
  • Manage the sourcing and productionof all marketing collateral related to foodecommerce
  • Managing Deliverables of contentacross channels.
  • Documenting all campaign plansand activities, and creating post-campaign result documents withcorrective or next steps for newcampaigns;
  • Working with manager to plancampaigns, which are aligned with the annualcalendar;
  • Presenting results of recentcampaigns in weekly/monthly meetings with relevant departmentswithin the business;
  • Constantly track trends,Flag new ones, and come up with relevant marketing campaignideas;
  • Constantly tracking and reporting costs,marketing spend and budgets.
  • Briefing,planning, and supporting on groundactivations.
  • Develop and implementcomprehensive 360-degree marketing campaigns across multiplechannels, including OOH, digital, social media, print, andevents.
  • Conduct in-depth market research,analyze industry trends, and identify new opportunities forcampaign initiation, optimization and customertargeting.
  • Constantly track competitorsactivities, product and campaigns.
  • Utilizeadvanced analytics to measure campaign performance, deriveactionable insights, and continuously optimize campaigns formaximum impact.
  • Overcome challenges and developcreative solutions to enhance campaign effectiveness, reach targetaudiences, and drive desiredoutcomes.
  • Collaborate with cross-functionalteams, including brand, creative, CRM, content, and digitalmarketing, to ensure seamless execution and consistency across allchannels.
  • Plan and manage the campaign budget,ensuring effective allocation and optimization ofresources.
  • Monitor and analyze key campaignmetrics, providing regular reports and recommendations tostakeholders.
  • Foster strong relationships withinternal stakeholders, external partners, and agencies to drivesuccessful collaboration and campaigndelivery.
  • Stay up-to-date with industry bestpractices, emerging marketing trends, and innovative technologiesto drive continuous improvement and innovation within theteam.
  • Act as a mentor and provide guidance tojunior team members, fostering a culture of collaboration,learning, and growth.
  • Constant Analysis onrestaurants/customers trends, performance, build plans accordingly,and execute those plans across all channels in allUAE.
  • All financial administration processexecution, planning, maintenance, andtracking.
  • All Vouchers administration processexecution, planning, maintenance, andtracking.
  • Being the main point of contact foraccount managers requests, marketing lead, andescalation.
  • Looking at the bigger picture ofgrowth and prioritizing requests based on return oninvestment.
Desired candidate profile
  • Constant Analysis on restaurants/customerstrends, performance, build plans accordingly, and execute thoseplans across all channels in all UAE.
  • Allfinancial administration process execution, planning, maintenance,and tracking.
  • All Vouchers administrationprocess execution, planning, maintenance, andtracking.
  • Being the main point of contact foraccount managers requests, marketing lead, andescalation.
  • Looking at the bigger picture ofgrowth and prioritizing requests based on return oninvestment.

What you need to besuccessful

  • Minimum of 5 years of relevantexperience in growth, marketing, and campaign management preferablyin e-commerce, F&B aggregator, or techcompany.
  • Expertise in understanding themarketing mix and campaign management.
  • Strongproject management and analyticalskills.
  • Strong communication and interpersonalskills.
  • Strong in analysis and a verynumbers-oriented person.
  • Comfortable working ina challenging environment.
  • Fluent in English(Arabic is a plus)
KeySkills
Campaigns,CampaignManagement,Marketing Skills
Employment Type: Full-time
Department / FunctionalArea: Marketing
Experience: years
Gender: Male
Vacancy: 1