Senior Digital Marketing Specialist

7 days ago


Dubai, Dubai, United Arab Emirates Deriv Full time

We are seeking a talented Global Digital Marketing Manager to lead our marketing efforts in the Arabic region.

Key Responsibilities:
  • Create and adapt multilingual marketing campaigns with a focus on Arabic-speaking markets.
  • Develop culturally nuanced content using advanced AI tools for the MENA region.
  • Lead social media strategy for Arabic-speaking audiences.
  • Use AI tools to support Arabic content creation and conduct MENA market analysis.
  • Ensure brand consistency across Arabic and English communications.
  • Monitor and analyse campaign performance in MENA markets.
  • Collaborate with global teams to align regional and international strategies.
  • Implement localised marketing automation strategies.
Must-Haves:
  • Native/fluent in Arabic with excellent English communication skills.
  • 5-8 years of experience in digital marketing, particularly in MENA markets.
  • Expertise in Arabic content creation and regional marketing.
  • Strong understanding of MENA cultural nuances and market dynamics.
  • Proficiency in PPC and social media marketing for Arabic audiences.
  • Experience or enthusiasm for embracing AI technologies in marketing processes.

We offer a dynamic work environment with opportunities for growth and development.



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