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Director of Institutional Product Marketing
2 weeks ago
Tbwa Chiat/Day Inc is a leading crypto exchange and the developer of OKX Wallet, providing millions of users with access to crypto trading and decentralized applications.
About the OpportunityThis role offers an exciting chance to craft the narrative, value proposition, and go-to-market strategy for institutional trading products and tools at a world-leading crypto platform.
Job Description- Strategic Marketing Leadership: Develop and implement a comprehensive marketing strategy focusing on OKX's institutional product offerings to drive adoption and growth.
- Product Positioning: Craft compelling product positioning and messaging that resonates with institutional clients, leveraging market insights and customer research.
- Cross-Functional Collaboration: Facilitate cross-functional collaboration with product, sales, and client support teams to ensure a cohesive user experience and product messaging.
