Digital Media Marketing Specialist
1 week ago
We are seeking a highly skilled Digital Media Marketing Specialist to join our team at ClickJobs. As a key member of our marketing team, you will be responsible for creating and executing digital media campaigns across various channels, including social media, paid search, display, native, and video.
Key Responsibilities- Develop and Implement Digital Media Campaigns: Create and improve direct response digital media campaigns across multiple channels, including social media, paid search, display, native, and video.
- Targeting and Optimization: Develop and test new targeting tactics, including re-marketing, lookalike modeling, and more. Analyze data to identify micro/macro trends and build digital media campaigns capitalizing on the findings.
- Campaign Performance Analysis: Communicate campaign performance and analysis to leadership and important partners.
- Collaboration and Partnership: Partner with our in-house creative agency to develop digital advertisements and collaborate with our Strategy & Planning team to find solutions to meet client acquisition needs and increase scale to meet business demands.
- Industry Research and Development: Research and continually learn about industry trends and identify new test opportunities.
- Compliance and Governance: Partner with our data privacy team to ensure that campaigns, targeting, and creative adhere to all privacy regulations and policies.
- Digital Marketing Experience: 1+ years of experience in digital marketing, including experience as a digital media buyer/planner, campaign analyst, or account manager.
- Platform Experience: Experience working in digital ad platforms such as Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager, or other media platforms.
- Technical Skills: Working knowledge in Excel, including the ability to use formulas and pivot tables. Experience using web analytics tools and optimizing campaigns based on performance.
We are a dynamic and innovative company that values our employees and provides a supportive and inclusive work environment. We offer a range of benefits, including 100% paid medical, dental, and vision premiums, a 50% 401(k) match, and 20 days of PTO, plus 10 paid holidays.
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