Chief Loyalty Officer
6 days ago
Job Summary
The Chief Loyalty Officer will drive all strategic marketing initiatives and long-term business growth across all theme-park/attraction(s) at CLYMB Abu Dhabi. All marketing efforts will focus on exceeding commercial objectives, meeting forecast sales targets, revenue, and per cap budgets. Performance will also be measured against marketing return of investment (ROI), brand performance, and commercial metrics, as well as Annual Pass member guest satisfaction results.
Key Responsibilities
- Develop the customer journey masterplan, Loyalty Product strategy, and customer engagement strategy.
- Work closely with the Loyalty Director to deliver functionspecific strategic plans that align with the wider marketing and business strategic intent.
- Manage the relationships of existing Annual Pass partners.
- Drive activity outside of the current agreements that will increase brand awareness and/or drive attendance volume for the business, in-line with Miral group expectations.
Requirements
The ideal candidate will have a strong background in marketing and customer retention, with experience in developing and executing loyalty programs. They will be able to analyze data and metrics to inform marketing decisions and drive business growth.
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