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Product Marketing Manager
2 months ago
About the Role
Aventus is seeking a highly skilled Product Marketing Manager to join our team and drive the marketing strategy for our cloud communications infrastructure alternative. As a key member of our CPAAS department, you will be responsible for developing and implementing marketing campaigns to promote our products and services.
Key Responsibilities
- Develop and Execute Marketing Strategies
- Create comprehensive go-to-market plans for our CPAAS products and services
- Develop and execute marketing strategies aligned with company objectives and target audience
- Manage High-Profile Accounts
- Manage a set of high-profile accounts with the aim of selling CPaaS capabilities and subsequent upselling and cross-selling
- Optimize Marketing Campaigns
- Plan, implement, and optimize marketing campaigns across various channels, such as search engines, social media, email marketing, and content marketing
- Monitor and Analyze Performance
- Monitor and analyze key performance indicators (KPIs) to measure the success of campaigns, track conversions, and identify areas for improvement
- Conduct Market Research
- Conduct market research to identify industry trends, customer preferences, and competitive analysis, and use insights to create marketing strategies
- Collaborate with Cross-Functional Teams
- Collaborate with cross-functional teams, including corporate marcom team, business development, product managers, and partners, to create compelling marketing materials with a focus on end-to-end campaign execution
- Manage Company Website and Social Media
- Manage the company's website and ensure it is optimized for search engines (SEO), user-friendly, and mobile-responsive
- Oversee social media presence, including content creation, community management, and engagement strategies
- Utilize Email Marketing Tools
- Utilize email marketing tools to create and distribute targeted email campaigns to nurture leads and drive customer retention
- Stay Up-to-Date with Industry Trends
- Stay up to date with digital marketing trends, emerging technologies, and industry best practices, and provide recommendations for continuous improvement
- Prepare and Present Reports
- Prepare and present regular reports on marketing campaign performance, budget utilization, and ROI to senior management
- Manage Marketing Budget
- Manage marketing budget effectively and allocate resources appropriately to achieve maximum impact
Qualifications
- Bachelor's degree or equivalent experience in a related area
- 4+ years' of product marketing experience
- Strong verbal, written, and presentation skills