Creative Director

4 days ago


Dubai, Dubai, United Arab Emirates Publicis Groupe Full time

About Us

At Publicis Groupe, we are driven by our commitment to delivering exceptional results for our clients. Our integrated approach combines creativity with data-driven insights to help businesses thrive in today's fast-paced market. With a presence in 67 countries and over 6,500 employees, we are uniquely positioned to support the evolving needs of our clients.

Job Description

The Senior Copywriter plays a crucial role in our creative team, responsible for developing big ideas that bring campaigns to life. This position requires a unique blend of creative vision, strategic thinking, and strong communication skills.

Main Responsibilities:

  1. Develop strategic conceptual thinking and high-quality copywriting across all brand channels, including print, ecommerce, digital, social media, product, naming, and more.
  2. Lead, mentor, and direct at least one other copywriter to ensure the brand's tone, vision, and direction stay on course while fostering their career growth.
  3. Provide new creative thinking and high-level storytelling across all agency needs, including integrated campaigns, print ads, mailers, postcards, website assets, landing pages, emails, digital banners, social media, and more.
  4. Present own ideas and rationale for writing, concepts, and creative in a compelling and persuasive manner, both internally and externally.
  5. Demonstrate organized thinking by presenting work in a clear and effective manner.
  6. Collaborate with the ECD, Creative Director, ACD, Art Directors, production, and marketing team as needed to achieve brand/marketing objectives.
  7. Develop verbal campaign elements using scripts, headlines, copy, and more.
  8. Brainstorm ideas with Planning, Account Management, and creative teams to assist in creating and developing concepts.
  9. Offer creative ideas that align with client needs.
  10. Gain an understanding of clients' business, brands, and consumers.
  11. SUPervise and train junior members of the Creative team.

Main Tasks:

Technical & Product:

  • Write persuasive and engaging copy for technical and product-focused campaigns, including digital ads, print ads, web content, email marketing, social media, and product descriptions.
  • Collaborate with creative directors and other team members to brainstorm innovative ideas that effectively communicate product features and benefits.
  • Maintain and develop a consistent brand voice across all content, ensuring alignment with brand guidelines and tone.
  • Edit copy to ensure accuracy, clarity, and consistency, and remove grammatical and spelling errors.

Business Acumen & Operational Efficiency:

  • Able to meet deadlines with minimal supervision.
  • Experience working in a creative team environment.
  • Ability to lead and direct other copywriters.
  • Able to present own work successfully.
  • Showcase a fun-loving attitude and pride in creating and selling great work.

Innovative & Analytical Mindset:

  • Stay current with the latest communication trends through basic research.

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