Creative Director
1 week ago
Responsibilities:
- Lead the development andimplementation of campaigns and initiatives, ensuring exceptionalcreative experiences that elevate industry marketingstandards.
- Test, evaluate, and implementcutting-edge AI tools to streamline content creation and automateworkflows, enhancing productivity
- Adept atoverseeing a production unit of graphic designers, motiondesigners, video editors and art directors to elevate and scale thecreative for multiple products
- Write a creativestrategy and presentations derived from multi-stakeholder data andinsights for multiple products andbrands
- Capable of building scalable designs inmulti formats for variety of storytelling touchpoints andpersonalized journeys
- Refine and managecreative templates and resources, ensuring they leverage AI forincreased efficiency and dynamism. Offer use cases and demos forour partners.
- Automate and standardizerepetitive tasks within Figma and After Effects to enablecreativity, utilizing AI where possible
- Executeon concepts by turning them into high-quality work. Working oncampaigns, print & digital, paid & organic social,email, OOH, and more.
- Experience in A/B testingformats and creatives across digital ecosystems and ownedmedia.
- Create project schedules, effectivelymanaging timelines from conception through successful launch andbeyond, communicating milestones to keystakeholders.
- Access reporting tools to analyzeasset performance.
- Reviewing artwork and videoperformance metrics (per platform), analyzing winning trends, anddetermining a path for bettercreativity.
- Continue to proactively learn aboutproduct creative strategy and also be able to educatecross-functional partners and internal team members on the latestproduct developments.
- Be a brand guardian andconsistently work to articulate and execute on-brand communicationin the company's tone, values, proposition and visualstandards
Qualifications:
- Minimum 10-15 years of experience inProduction or Creative, in house or agency
- Astrong commitment to mentoring and skill development, capable ofinspiring creativity and innovation within theteam
- A passion for technology news andevents.
- Multilingual skills are a plus,particularly Arabic and English speakers will be givenpreference
- Ability to work in high-pressuresituations
- Demonstrated experience usingGenerative AI tools such as ChatGPT, Jasper andMidJourney
- Past experience or education inprompt engineering is a plus
- Portfolio of workfor review.
Art & Design,Collaboration
Employment Type : Full-time
Department / Functional Area: NotMentioned
Experience: years
Vacancy: 1
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